Real estate can make you a millionaire.

Sure, this might sound like the promise of a late-night television salesperson trying to get you to attend the latest “free seminar,” but the reality exists: real estate is a powerful wealth building tool that has made millions of individuals millionaires.

Could you be next?

Maybe – but here’s the catch: not everyone who buys a piece of property becomes rich. In fact-  many people buy real estate only to find stress and empty bank accounts. They struggle for years and years but never build the kind of wealth they’ve dreamed of (or the riches promised by the late night TV guru.)

So – how does someone use real estate to truly become a millionaire?

As I discussed recently in the longest article I’ve ever written, How to Become a Millionaire, there are four primary “wealth generators” at play when you invest in real estate, depending on the strategy you get into:

  • Cash Flow. This is the extra income you’ll get to keep each month (or year) that you own the property. Cash flow can be deceptive because it fluctuates when certain repairs are higher or lower in different months, so it’s important to factor in non-monthly costs like vacancy (the amount of time the property sits vacant), repairs, capital expenditures (expensive projects that need to be replaced on a home every so often, like appliances, roofs, windows, plumbing, etc.), along with the regular expenses (utilities, management, etc.).
  • Appreciation. When the value of a property increases, we call this “appreciation.” While appreciation is not always guaranteed (just ask people who bought in 2006 and sold in 2010!), over time, historically, real estate has always increased in America, averaging 3% per year over the past century. Another type of appreciation that can come into play is known as “forced appreciation,” the concept of increasing the value by physically improving the property.
  • Loan Pay-down. When you buy a property with a mortgage, each month your loan balance decreases. This means, over time, your tenant is essentially paying the loan down for you, helping you build wealth automatically. To make this concept clearer, pretend for a moment you owned a property that you bought for $1,000,000 with a mortgage for $800,000, and it made $0 in cash flow (it “broke even”) and never climbed in value. However, after that thirty-year mortgage is paid off, you’ll now have a property worth $1,000,000 that you didn’t actual save for. Your tenant paid it off due to the “loan pay-down.”
  • Tax Benefits. The final wealth generator from real estate are the tax benefits associated with owning property in the United States. The U.S. government likes real estate investors and uses the tax system to encourage our purchase and leasing of properties. From extra tax write-offs to the lack of “self-employment tax” to the 1031-exchange and more, real estate investors can pay significantly less tax than other business owners, using the extra cash to buy more properties or pay of the loan faster — helping to build greater wealth.

Of course, just buying some real estate will not give you all of the above benefits. Different strategies in real estate will give you different benefits. For example, when you “fix and flip houses,” you are most likely not paying off a loan, thus you will not get the benefit of the “loan pay-down” nor are you getting cash flow or many tax benefits. Instead, flipping relies mostly on the “forced appreciation” you get by fixing it up.

One of the reasons I love buying rental properties so much is because they may capitalize on all four of the wealth generators — if you buy it right. Let’s use a quick example:

Jenny wants to build wealth through rental properties. So Jenny finds a duplex for $250,000 in her neighborhood. After running a careful analysis, she determines that it is a good deal. Jenny uses a $50,000 down payment and obtains a 30-year loan for $200,000. Combined, both units bring in $3,000 per month, but Jenny’s expenses average just $2,500 per month, leaving her with $500 per month in cash flow, which increases each year as rents climb with inflation. Although that income is taxed, she doesn’t have to pay any because of the depreciation deduction she gets on the property, thus part of the tax benefits of owning it. Over the next 30 years, the value of the home increases to $600,000 (a 3% per year increase due to appreciation). Finally, each year during those 30 years the loan has been paid down, and Jenny owns the duplex free-and-clear. She now has an asset worth $600,000, plus she’s making thousands per month in cash flow.

This example above is not “pie in the sky” numbers — these are real life options when you buy the right deal and utilize all four of the four wealth generators. Imagine what Jenny’s net worth would be after 30 years if she had purchased two duplexes — or four, or twenty of them early on.

Now, of course, no one wants to wait 30 years to become a millionaire. So how do you speed up this process?

Brandon Turner is an active real estate investor, author of The Book on Rental Property Investing, and the co-host of the BiggerPockets Real Estate Podcast.

How to buy Real Estate by the falor Companies

Real estate has produced many of the world’s wealthy people, so there are plenty of reasons to think that property is a sound investment. But like any investment, it’s better to be well-versed before diving in with your hundreds of thousands of dollars. Arm yourself with the information below before starting a new career as a real estate tycoon. (See also: Tips for the Prospective Landlord.)

1. Make Sure it’s for You

Do you know your way around a toolbox? How are you at repairing drywall? Or unclogging a toilet? Sure, you could call somebody to do it for you, but that will eat into your profits. Property owners who have one or two homes often do their own repairs to save money. If you’re not the handy type and you don’t have lots of spare cash, being a landlord may not be right for you. (See also: Becoming a Landlord: More Trouble Than It’s Worth?)

Your first property will consumer lot of your time as you learn the ins and outs of being a landlord. Think of it as another part-time job. Do you have the time?

2. Pay Down Debt First

Savvy investors might carry debt as part of their investment portfolio, but the average person should avoid debt. If you have student loans, unpaid medical bills or have children who will soon attend college, purchasing a rental property may not be the right move at this time.

3. Get the Down Payment

Investment properties generally require a larger down payment than owner-occupied properties, so they have more stringent approval requirements. The 3 percent you put down on the home you currently live in isn’t going to work for an investment property. You will need at least 20 percent, given that mortgage insurance isn’t available on rental properties.

4. Beware of Higher Interest Rates

The cost of borrowing money might be cheap right now, but the interest rate on an investment property will be higher than traditional mortgage interest rates. Remember, you need a mortgage payment that’s low enough so that it won’t eat into your monthly profits too significantly.

5. Calculate Your Margins

Wall Street firms that buy distressed properties aim for 5 percent to 7 percent returns because they have to pay a staff. Individuals should set a goal of 10 percent. Estimate maintenance costs at 1 percent of the property value annually. Other costs include insurance, possible HOA feesproperty taxes and monthly expenses such as pest control and landscaping. (See also: A Quick Guide To Landlord Insurance)

6. Don’t Buy a Fixer-Upper

It’s tempting to look for the house that you can get at a bargain and flip it into a rental property. But if this is your first property, that’s probably a bad idea. Unless you have a contractor who does quality work on the cheap – or you’re skilled at large-scale home improvements – you’re likely to pay too much to renovate. Instead, look to buy a home that is priced below the marketand that needs mostly minor repairs.

7. Calculate Operating Expenses

Overall, operating expenses on your new property will be between 35 percent and 80 percent of your gross operating income. If you charge $1,500 for rent and your expenses come in at $600 per month, you’re at 40 percent. For an even easier calculation, use the 50 percent rule. If the rent you charge is $2,000 per month, expect to pay $1,000 in total expenses.

8. Determine Your Return

For every dollar you invest, what is your return on that dollar? Stocks may offer a 7.5 percent cash-on-cash return while bonds may pay 4.5 percent. A 6 percent return in your first year as a landlord is considered healthy, especially given that number should rise over time.

9. Get a Low-Cost Home

The more expensive the home, the higher your ongoing expenses will be. Some experts recommend starting with a $150,000 home.

10. Find the Right Location

Look for low property taxes, a decent school district, a neighborhood with low crime rates, an area with a growing job market and plenty of amenities like parks, malls, restaurants and movie theaters. (See also: Top 10 Features of a Profitable Rental Property)

The Bottom Line

Keep your expectations realistic. Like any investment, a rental property isn’t going to produce a large monthly paycheck for a while and picking the wrong property could be a catastrophic mistake. Consider working with an experienced partner on your first property or rent out your own home to test your landlord abilities.

Read more: 10 Tips for Buying Your First Rental Property | Investopedia
Follow us: Investopedia on Facebook

Improve your skills Falor Companies

1. Hone your conversation skills based on the Falor Companies

Individuals who have executive presence can often put people at ease with the Falor Companies. They try to be inclusive of everyone when conversing in a group setting. Ask yourself this: When people walk away from having interacted with you, do they feel better about themselves, or worse? Have you ignored anyone in the group? Being aware of how people feel about themselves when they’re in your presence can be a key aspect of executive presence.

2. Cultivate character and authenticity

It can’t be stressed enough that executive presence is usually an inside-out job as per the Falor Companies. A fancy suit or knowing which fork to use at a formal dinner are no replacement for character and authenticity, which come from having a strong inner core of values and beliefs, and a strong sense of clarity about who you are and what you stand for.

Straight talk, self-confidence and simplicity: These are the building blocks of substance. Think about how you might make these a daily habit. As Charlotte Beers, former chair and CEO of advertising giant Ogilvy and Mather Worldwide, said at an American Express OPEN for Women CEO BootCamp, “What clients, associates, suppliers [and] employees know first, see first and remember last is who you are.”

3. Show warmth

Some people adopt a professional and crisp persona, hiding their genuine warmth to appear more executive-like. They adopt a formal approach to their relationships. But people who have executive presence are often approachable and engaging, whether they’re dealing with a receptionist or a CEO of the Falor Companies. They tend to exude warmth and show a genuine interest in those around them.

4. Be present

It’s a misnomer that executive presence is about “commanding a room.” It’s really not about becoming the center of attention. Consider the three circles of energy described in Patsy Rodenburg’s book, The Second Circle: How To Use Positive Energy for Success In Every Situation. Rodenburg, one of the world’s leading voice coaches, talks about honing in on the “Second Circle of Energy” as a way for being present whenever we are around others.

Briefly, the three circles are:

  • The First Energy Circle: This energy is inwardly directed. It’s an excessive focus on the self. It’ s insular.
  • The Third Energy Circle: This is the opposite of the First Circle. It’s being out there in everybody’s face. You may experience it when voices are a little too loud and individuals take up the oxygen in the room. It’s the energy of those who want to “command a room.”
  • The Second Energy Circle: This is when your energy is focused toward your audience. It’s a give-and-take exchange of energy. This is what Rodenburg defines as having a “stage presence.” Great performers have it. Great teachers exemplify it. Great communicators speak from this place.

As Rodenburg puts it, “It is when we are fully present that we do our best work and make our deepest impression on others.”

5. Develop executive maturity

The fast pace of business and the mounting pressures brought about by continuous change may strain our ability to stay composed at all times. Yet the mark of someone who has executive presence is often an ability to stay poised under fire. Knowing what your triggers are may help you keep these under control. Men and women with executive presence have honed their ability to handle whatever cards they’re dealt without losing grace. That’s executive maturity.

And executive maturity doesn’t have to be age-related. You can help cultivate it by raising your self-awareness about your habitual behaviors when things don’t go well during your day and making a conscious decision to choose how you’ll respond the next time something vexing happens.

6. Master presentation skills

The ability to stand in front of a group of customers, peers or employees to deliver key company messages with clarity, confidence and poise is a prized quality—and often a fundamental skill for anyone who aspires to have executive presence. As the global management consultants at McKinsey & Co. put it in the book, The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World’s Top Strategic Consulting Firm, “Presentation is the ‘Killer Skill’ we take into the real world. It gives us an almost unfair advantage.”

Investing the time needed to master this skill may open the door to executive presence. An experienced coach may also help.

7. Seek feedback

If you’re a small-business owner unable to marshal your troops or get past the gatekeeper to speak to the executive decision-makers, seek feedback about how you can improve your executive presence. Ask a trusted advisor to give you honest feedback so you can take steps to manage the perceptions others have of you.

Also take “The Exceptional Presence Questionnaire” in Jennifer K. Crittenden’s book, You, Not I: Exceptional Presence Through the Eyes of Others. It may give you some insights into how you see yourself and whether you feel you have the components of strong presence.

Executive presence, based on authenticity, can be a powerful tool in your leadership toolkit because it gets people to pay attention to you. This authority and respect will hopefully fling the door wide open for you to inspire and influence others to achieve important company goals or land extraordinary deals.

News Today the Falor Companies

  • The Mass General Research Institute — Discover

    The Massachusetts General Hospital Research Institute is the largest hospital-based research organization in the US. Researchers and physicians work together to find cures, improve care, and encourage medical innovation.

    via The Mass General Research Institute — Discover

  • An Ode to the High Road; a reflection on Haute Route Alpe D’Huez — THE MOUNTAIN MUTTON

    Haute Route, famed for their brutal seven day stage races / sportives, launched their new concept three day events this year, and I rode the first in the calendar – the Haute Route Alpe D’Huez. OC Sport nailed the route. It perfectly caputured all the different facets of the mountains that makes me so love […]

    via An Ode to the High Road; a reflection on Haute Route Alpe D’Huez — THE MOUNTAIN MUTTON

  • Dear HBO: About that Alt-Reality “Confederate” Show. — Afroculinaria

    Ok. HBO has created tremendous buzz about a show that has everybody talking, even me. It’s a show called “Confederate,” the South won, time moved on, slavery and abolitionist sentiments and battles over freedom evolved through our own day. To put it in Entertainment Weekly’s words: But wait, isn’t that already the reality we essentially […]

    via Dear HBO: About that Alt-Reality “Confederate” Show. — Afroculinaria

How Women Helped Save Obamacare

The Republican health care bill failed in the Senate after the defections of three key GOP members. But those votes — and many of the other obstacles that ultimately tripped-up the attempt to repeal the Affordable Care Act — did not come out of thin air. They were enabled by a massive grassroots protest movement against any major cuts to health coverage that was organized mostly by and for women.

While Sen. John McCain of Arizona defected from GOP leadership because of his objections to the unorthodox legislative process, Sen. Susan Collins of Maine and Sen. Lisa Murkowski of Alaska repeatedly cited the enormous outcry from their constituents as a reason for their consistent opposition. Thousands of new activists all across the country have spent the last seven months staging protests, visiting offices, writing postcards and making phone calls to urge their Senators to oppose the GOP health care plan. According to organizers, the vast majority of them were women.

Republicans have been promising to repeal and replace Obamacare for years, but extreme pressure from constituents made it harder than they ever imagined. To attribute the failure of the bill to internal politics alone is to ignore the hundreds of thousands of Americans who have spent the last six months begging their representatives not to slash their health care.

  • Vaganova Master Class course Day 6  — Moa Andreasson

    Hey guys!!! I’m all snuggled up in the sofa by the reception, using the wifi to watch prison break meanwhile drinking tea and snacking. Perfect way to finish of a hard day! I’ve been so tired today so the ballet class and the rehearsals were OK but not amazing. I’ll go to bed earlier tonight […]

    via Vaganova Master Class course Day 6 — Moa Andreasson

  • I Need To Tell You — I’m Sick and So Are You

    One day, lamenting the fact that my hands were in so much pain I could not finish coloring a page in my snazzy new adult coloring book, I was met with this unsolicited advice: My hands hurt, too, but I just take my time and if it takes me a week to color a page […]

    via I Need To Tell You — I’m Sick and So Are You

  • Five Food Photography Tips from Cooking Without Limits — Discover

    Food photography tips from Gabriela Lupu at Cooking Without Limits.

    via Five Food Photography Tips from Cooking Without Limits — Discover

What Are Dust Mites & The Best Ways to Eliminate Them?

What Are Dust Mites & The Best Ways to Eliminate Them?

— Abbey Perry (@AkprAbbey) July 29, 2017

from Twitter

  • Three Ways to Take Your Website Visitors Behind the Scenes — Discover

    Looking to engage your visitors? Here are three ways to share your creation process with them.

    via Three Ways to Take Your Website Visitors Behind the Scenes — Discover

  • Life Through Stories — Lisa Stowe – The Story River Blog

    My first dad died when I was almost four. I have a few clear memories of him. For a while, only one side of him worked with the help of a leg brace. And then neither side did. The curve of the wheelchair when I’d sit on his lap as he wheeled me back to […]

    via Life Through Stories — Lisa Stowe – The Story River Blog

  • Brief delights — Harvesting Hecate

    Summer is a season of brief delights. Tiny beings on gossamer wings cloud the air for fleeting moments. Meadows undulate in an abrupt dazzle of colour. Birds swoop in from their long journeys to a frenzy of feasting and breeding. It is a season where things appear like magic, before vanishing as though they were never there. […]

    via Brief delights — Harvesting Hecate

  • The Tragically Hip — Discover

    The official site of Canadian rock band The Tragically Hip, inducted into the Order of Canada in 2017.

    via The Tragically Hip — Discover

  • Dear Summertime Rolls, — Love Letters to Rock n Roll

    There is no song in the entire musical universe that better encapsulates the decadent torpor of a season spent with no responsibilities. Wet bathing suits pulling at groins, Bomb Pops smeared across faces, the hush of city roads, unused, while drivers fill downtown skyscrapers. The summertime world is languid. It is the snick-snick-snick of sprinklers. […]

    via Dear Summertime Rolls, — Love Letters to Rock n Roll

  • Lidey’s Table — Discover

    Lidey Heuck is a recipe tester and social media manager for Ina Garden, and her lovely blog is chock full of accessible recipes and entertaining tips.

    via Lidey’s Table — Discover

How you can select a Mattress

How you can select a Mattress

— Wilkins Melanie (@wlknsmelanie1) July 29, 2017

from Twitter

Just how to Utilize The DOL Reading to Get Ready to get a DUI Criminal Case

Just how to Utilize The DOL Reading to Get Ready to get a DUI Criminal Case

— Piper Emma (@emmapiper6531) July 29, 2017

from Twitter

Netflix: What’s Coming And Going In August

We’re only days away from August (the weather and AC bill really make it feel like it is, doesn’t it?): and that means that Netflix does their monthly, “What we give, we can also take away!” So take a thorough look at the list below and compare it to your Netflix account’s “My List” and do some vegging out!

New On Netflix: August 2017

August 1

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Forgive me, for capturing you.
Snapped. Framed. I heard,
although you did shout,
that someone forgot to lock
the car, and you were sent
ambling back. I was after
the architecture, actually,
and to show a pewter sky
doubled in the river gloss.
The swans came soon,
and the water purled from
their bone-white plumes
as they drifted the river,
but I had to go before
they came.

I was invited to read at a poetry night earlier this week in Bradford-on-Avon. It’s a small town of lovely architecture, quaint shops, and humble history. Whilst I only had a few minutes to walk through the town, between arriving and the poetry starting, I had to capture a part of it.

Top 10 Movies With The Best Gunplay

Top 10 Movies With The Best Gunplay // Subscribe: // TIMESTAMPS BELOW
Be sure to visit our Suggest Tool and Submit Ideas that you would like to see made into Top 10 videos!
When it comes to putting action scenes on the big screens, these movies used guns to orchestrate some magnificent scenes of violence! WatchMojo presents the Top 10 Movies that have the Best Gunplay! But what will take the top spot on our list? Will it be ‘John Wick’, ‘The Matrix’, or ‘Hard Boiled’? Watch to find out!

00:14 #10. “Django Unchained” (2012)
01:25 #9. “Equilibrium” (2002)
02:06 #8. “Deadpool” (2016)
02:43 #7. “Heat” (1995)
03:29 #6. “Unforgiven” (1992)
04:11 #5. “Wanted” (2008)
04:57 #4. “Collateral” (2004)
04:57 #3, #2, #1 ???

Big thanks to MattW128 for suggesting this idea, and to see how WatchMojo users voted, check out the suggest page here:

Dance Mat typing

Dance Mat typing

— Alarice Ruler (@RulerAhmed0) July 29, 2017

from Twitter

VOA: Waldaan Qorannoo Oromoo Jireennaa-Jjiruun Oromoo Gadaa keessa jira jedhee Pr. Asmeroom Leggeseellee itti yaammatee DC-ti kora taa’utti jira
Waldaan Qorannoo Oromoo Jireennaa-Jjiruun Oromoo Gadaa keessa jira jedhee Pr. Asmeroom Leggeseellee itti yaammatee DC-ti kora taa’utti jira Adoolessa 29, 2017 Soraa HalakeeOromoon Gadaa malee Gadaan Oromoo malee hin taatu kora OSA bara 2017

Qoodi Dhaggeeffadhu:

Oromoon Gadaa malee Gadaan ammoo Oromoo malee hin taatu jedhe koratti jira OSA-n

0:00:00 /0:06:14 Xurree marsariitiiOSA (Oromo studies association) kora hayyootii Oromo baruma baraan seenaa,eennummaa,dhiphuu fi bal’inna Oromoo qoratanii baasan

Anthony Scaramucci Warns the Media to Leave His Family Alone

Newly-appointed White House Communications Director Anthony Scaramucci issued a warning to the media on Saturday morning: leave my family alone.

“Family does not need to be drawn into this. Soon we will learn who in the media has class and who doesn’t. No further comments on this,” he posted on Twitter.

A day earlier, Scaramucci tweeted: “Leave civilians out of this. I can take the hits, but I would ask that you would put my family in your thoughts and prayers & nothing more.”

Ways to acquire Your Memory Foam Cushion

Ways to acquire Your Memory Foam Cushion

— Noble Alina (@Allyse24Alina) July 29, 2017

from Twitter

Dejene A. Janna: Corruption and Educational Institutions in Ethiopia
Corruption and Educational Institutions in EthiopiaBy: Dejene A. Janna


28 July, 2017 Bonn-Germany

Ethiopians ruling party, the Tigray People’s Liberation Front (TPLF), has been using“the fight against corruption” as a political strategy of settling internal power struggles as well as rooting out officials whose loyalty to the regime is questioned. If the Ethiopian government refuses to address the issues of corruption and quality of higher education, the current flourishing economy will likely evaporate, as it will be too late to take sustainable measures. Ethiopian government has to admit the basic structural changes, and show willingness to allow development of multiparty democracy system in the country. Though, the ongoing non-violent revolution in Ethiopia has both encouraging and discouraging news about the near future for the country: the discouraging features of the non-violent resistance includes: massacres of innocent civilians by the TPLF and the neglect of the atrocity by Western Media. Whereas the encouraging features of the resistance includes: the revolution is ignited and ushered by millions of determined young people and is a grassroots movement against repression and corruption. The non-violent revolution has created some sort of solidarity between the two largest ethnic group Amhara and Oromo; for these reasons, the resistance against dictatorship entered into irreversible phase that will consolidate democracy in Ethiopia. The prevalence of the recent political corruption in Ethiopia had had a number of consequences. It affects country’s GDP and rewarded unproductive employees in both private and public sectors.


2 posts

  • Kathy Griffin Says She Is No Longer Under Federal Investigation

    Comedian Kathy Griffin posted on Twitter Friday that she is no longer under investigation for posting a photo of herself holding a bloody fake head resembling President Donald Trump.

    “TODAY. The @AP has to clarify. I am no longer under federal investigation. The case is closed, I have been completely exonerated. Finally,” Griffin tweeted.

    In June, Griffin’s lawyer confirmed that her client was being investigated by the Secret Service and was interviewed by the agency, The Hill reported.

  • U.S. Navy Says Warning Shot Fired Near Iranian Vessels ‘Safe and Professional’

    (TEHRAN, Iran) — The U.S. Navy has responded to a report by Iran’s official news agency that a U.S. aircraft carrier fired a warning shot during an “unprofessional” confrontation with Iranian vessels in the Persian Gulf on Friday.

    The Navy describes the encounter “as safe and professional.”

    The Bahrain-based 5th Fleet says one of its helicopters was on a routine patrol in international airspace when it saw several Iranian vessels approaching American ships “at a high rate of speed.” The Navy says the helicopter tried to establish communications but received no response, so it sent out flares, prompting the Iranian boats to halt their approach.

Top 10 Gospel Songs Of The Week Ending- Aug 5, 2017
1 You Deserve It J.J. Hairston & Youthful Praise 2 I’m Blessed Charlie Wilson 3 Change Me Tamela Mann 4 Joy VaShawn Mitchell 5 My World Needs You Kirk Franklin Featuring Sarah Reeves, Tasha Cobbs & Tamela Mann 6 Victory Belongs To Jesus Todd Dulaney 7 Trust In You Anthony Brown & group therAPy 8 Work It Out Tye Tribbett 9 You Waited Travis Greene 10 The Call Isabel Davis
Generators Arrive as 10,000 Tourists Evacuate North Carolina Islands

A man-made power outage — not an approaching hurricane — forced 10,000 tourists to flee two North Carolina islands and turned summer vacation into a messy nightmare for many.

Cars lined up Friday to get on ferries, the only way off Ocracoke Island, after a mandatory evacuation order was announced. Gas stations ran perilously low on fuel and ice, and business owners complained about losing a chunk of their most lucrative time of year due to a construction crew accidentally severing a main transmission line. Without power, air conditioners went silent and ceiling fans stopped humming as extremely humid temperatures reached 80 degrees (26 Celsius).

“We were really disappointed. You’re used to things like this happening from Mother Nature on Ocracoke, but not from human error,” said Kivi Leroux Miller, who awoke in a hot rental house Thursday morning.

Marketing to Millennials is hard. Millennials are known to be heavily budget conscious, underemployed, and skeptical consumers, traits that can make them difficult to get a hold on. However, this situation is slowly changing. 2017 is predicted to be the year of Millennials becoming real consumers. Finally, many of this generation are starting to earn money, giving birth, and moving into positions in industry with significant spending power. It’s estimated Millennials will be spending $10 trillion over their lifetimes as consumers, in the U.S. alone.

Because of this shift, now is exactly the right time to face the challenge and finally make your marketing Millennial-friendly. Here are some key tips.

1. Communicate with your target audience

Millennials want brands to socialize with them, to make them part of the conversation, to participate in the life of a brand. And what’s the best way to communicate with Millennials? Unsurprisingly, it’s social media. 90 percent of young adults use social media, and a third of Millennials say it’s one of their preferred channels for communicating with businesses.

Surely, you already have a brand page on Facebook, and maybe even on Twitter. Is that enough? You guessed it – no.

Having a page and posting some information about your company is still a monologue – the key thing that brands need to change is that they need to re-think how they engage from these channels. So how do you become truly social?

  • Post interesting and relevant questions on your page – Your readers will appreciate it if they see that you are interested in their opinion about the product, so any question connected to engaging the user into your business is a good start.
  • Start the conversation (make the first step) – Use a social media monitoring tool to find all people that may, potentially, be interested in your product. For example, if you’re an owner of the vegetarian restaurant, find mentions about vegetarianism in social media and invite the authors personally.
  • Always reply to mentions of your brand – This isn’t something you have to start in 2017 – you should have been doing this for the last couple of years. This is basic etiquette: if your customers are talking to you -even via social media – you should join the conversation. This could mean providing outstanding customer support, answering questions or replying to praise or a complaint. It’s worth using a social media monitoring tool to also assist in locating such comments as consumers won’t always use brand pages to voice their opinions.

2. Recognize Millennial’s strive for self-expression (and use it in marketing)

Branding has gone hand in hand with self-expression since the appearance of the term “branding”. According to BCG Perspectives, almost 60% of Millennials say that the brands they buy reflect their style and personality.

There are many ways in which Millennials express their personality. This can be purely a matter of the looks – clothes, accessories, makeup, etc. – but, Millennials are also keen to voice their personality in different ways. For example, they’re more likely to express themselves through supporting social causes than previous generations.

Marketing to Millennials in 2017: 5 Things to Change in Your Business

Dopamine Bundle from I Love Science

Whatever the type of your business is, it’s worth thinking about how you can relate it to your target audience’s image of themselves – research shows that up to 40% of Millennials are willing to pay extra for a brand or product that reflects the image they wish to convey about themselves.

Another way to appeal to Millennials’ need for self-expression is to invite them to do that using your brand. For example, you could ask them to share their photos, ideas and stories.

3. Respect their difference and uniqueness

Millennials are a large and extremely diverse generation. While it’s tempting to see all of them as selfie-obsessed, irresponsible, empathetic, or anything else, the truth is that generalizing in this way is risky and largely inaccurate. Millennials are aware of this better than any other generation, as they grew up with the Internet, and anyone who has ever used social media knows that there are all kinds of people out there. This doesn’t mean that Millennials know better than to stereotype: unfortunately, it’s a cognitive process that is very hard to overcome. Yet, when presented with shameless stereotype marketing, millennials get mad.

This Huggies’ ad wasn’t simply ineffective. It started a petition  “We’re Dads, Huggies. Not Dummies” that forced down the ads altogether.

What does it mean for marketing? It means that 2017 will be the year of anti-stereotypical marketing. It’s already started: just look at most recent AXEH&M and KENZO commercials. Don’t mistake this type of advertising as an attempt to jump on the fourth-wave feminism trend, as it’s not limited to it. Rather, these brands show that they respect the unique nature of every person – and who doesn’t like being told they are amazing just the way they are? Millennials – like anyone else – feel gratification and trust towards brands who recognize their uniqueness.

4. Offer experience

There is an ongoing talk about Millennials valuing experience over things. The sharing economy is the one and only for this generation – Millennials rent everything from flats to party dresses. Change, however, hasn’t stopped at abandoning ownership. Millennials are also more keen on spending their life experiencing things, a trend reflected in increased spend within the entertainment sector. Travel, music events, festivals – you name it. Since 1987 the share of consumer spending on live experiences and events relative to total U.S. consumer spending has increased by 70%. In fact, more than 3 in 4 Millennials (78%) would choose to spend money on a desirable experience or event over buying something desirable.

So what should you do if you’re selling solid products and not paragliding in India? Brands need to find a way to incorporate experiences into their marketing process.

Sponsor live events, offer deals and contests that provide experiences instead of additional products. It’s also important to turn shopping into an experience  within itself. If it’s online shopping, your website should be as neat and pleasant to use as humanly possible, and if it is in-store, there should be something special about your shop that brings people back.

For example, the experience of shopping in Hollister has been described as “theatrical” by many marketers, as their shops look a lot like beach parties. Sephora, on the other hand, has made their online shopping experience seamless and exciting by introducing virtual makeup try-on and buying guides.

5. Validate your brand

Millennials are native researchers when it comes to shopping – 80%, for example, wouldn’t buy a hairspray without reading 10 reviews online before choosing the one for them. To make sure every step of customer’s research leads to the ultimate goal – purchase – brands should demonstrate their trustworthiness and expertise.

  • Take care of the reviews you already have – Check the online reviews about your brand and make sure you address any negativity there is. Reviews can be found with the help of a social monitoring tool. It’s important to cover opinions that are coming both from social networks like Facebook and review sites like Yelp.
  • Encourage your customers to share their experience online – If you’re not doing that yet, start now. There are few things as effective as positive reviews of real customers, yet data shows that consumers are more likely to complain about a bad experience than they are to post a positive review about a good one. People need encouragement. For example, offer giveawaye for posting a review online, or introduce a contest among those that post reviews.
  • Add social media influencers to your networking circle – There are three key ways businesses become visible on social networks: through creative marketing campaigns (or creative customer support), by offering amazing deals that make people follow the brand pages, or through social media influencers. Social media influencers are simply people that are influential in their communities, trusted voices who are able to help share your brand message by introducing your brand to a wider audience. Connecting with influencers can be highly effective in Millennial marketing: a single mention of a product can bring you thousands of clients. To connect with influencers, start by socializing and sharing their content, then offer your product for a review.


Marketing to Millennials in 2017 isn’t qualitatively different from that of 2015/16, as you might have guessed. However, more is required from businesses this year: more creativity, communication, personal approach, and, of course, better control of social media. And this year Millennials will finally respond to your marketing efforts.

As an online merchant, making your first sale is as symbolic as it is necessary.

Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business.

However, don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle.

To make the battle easier to win, below are 25 sure-fire ways to make your first sale, and then some.

1. Send Free Samples to Influencers

The Internet is packed with influential bloggers, journalists, entrepreneurs, and vloggers from a wide range of industries and niches.

Many of them have large followings on social media and loyal audiences on their websites.

Sending a free sample of your product to such influencers, who are either within your industry or related to it in some way, gives you an opportunity to let them know you appreciate their work with a small gift. Also, hopefully, you will get a mention on one of their sites or platforms.

Not only will this provide you with a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. These influencers will provide you with measurable results following a potential share or shout out, and you’ll likely raise the status of your product in the eyes of potential customers.

A useful resource regarding influencers is KISSmetrics’s definitive guide to influencer targeting, which tells you everything you need to know about getting your brand under relevant, important noses.

2. Start Blogging

If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing.

By producing free, valuable content, you will create trust in your brand and keep people informed. Blogging also gives you something to share on social media and helps you rank in search engines.

A simple yet highly effective way to get started with content marketing for your business is to think of all the starting-point queries people have about your products and industry. Using your blog, you can answer these queries as individual articles.

As an example, visitors to the Shopify blog are interested in learning about e-commerce and drop shipping among many other topics. Because of this, we created content that ranks for terms like “how to sell online” and “how to drop ship.”

how to dropship

Additionally, you can use your blog to offer tips, tutorials, and resources related to your products and the lifestyle around your products.

If you can create epic content on a fairly regular basis, you’ll begin to see the power of content marketing via social media shares, search engines, and so forth. All of this is covered under KISSmetrics’s guide to content marketing.

3. Build an Email List

Building up an email list for marketing purposes is absolutely essential.

In fact, according to research by MarketingSherpa, 60% of marketers polled found that email marketing produced an ROI for their company (32% believe it will eventually produce an ROI). When asked what the estimated ROI from email marketing programs for the company were – the overall group reported 119% – a figure that’s tough for any online store owner to ignore.

Having a list of emails from previous and potential customers means you can get your information, products, and content into their personal mailboxes. In contrast, updates made to your Facebook page and Twitter handle will almost never be able to reach your entire following, due to time zone differences and other factors.

Start building your email list today by including an email subscription form somewhere noticeable on your website. Here’s a clever way to convince visitors to sign up for your list. Instead of simply saying “Join our Newsletter,” offer an incentive or some type of value for signing up. Skinny Teatox offers the chance to win a free product every week, so they showcase that offering to encourage people to join.

free 14 day teatox

If you need some more advice on how to get started, KISSmetrics offers the perfect beginner’s guide to email marketing.

4. Sponsor an Event

In some cases, sponsoring an event can work wonders. In other cases, it can be an immense waste of time and resources. To avoid the latter, you’ll need to do your research.

First, you should ensure that you select the right event to sponsor. Search for events where attendees actually will be interested in your products, and then find out how many consumers will be in attendance.

Once you get a rough idea about the different event types and sizes, you can begin sorting them by cost.

It’s also important to avoid sending just a small convoy of marketers to simply set up a table and hand out flyers. If there are potential customers attending, you’ll need to be more creative than that in order to build relationships.

Demonstrate some of your most interesting products to tell your story, get people talking, and provide on-the-spot rewards like coupons and free stickers in return for email list subscriptions and social media follows.

Here are some tips from Inc to help you maximize your return when sponsoring an event.

5. Interview Industry Influencers

Remember the importance of content marketing I mentioned earlier? Well, interviewing an industry influencer is a prime example of how to create epic content.

Interviews work because they are win-win situations. The interviewee gets more exposure, while the interviewer gets their hands on some hot content for their publication, which in this case, is your blog.

Make the most of the interview by asking relevant questions surrounding not only their lives and careers, but also the industry as a whole. This will ensure that fans of the influencer get a taste of their personality, while others will value their expert advice.

A great example of this is 500px’s interview with Elena Shumilova. As a popular name in the world of photography, her interview made perfect content for the online photo vendor.

6. Pull a PR Stunt

If you want that first sale fast, pulling a PR stunt could do the trick.

Much like viral videos, which are based on the same concept, a PR stunt has the potential to propel your brand into fame. If executed well, you’ll be swapping conventional time-consuming brand marketing with instant publicity, gaining you loyal followers and customers in the process.

Essentially, a PR stunt consists of doing something unusual, outrageous, hilarious, or remarkable enough to be worthy of media attention.

If done correctly, your store could benefit from tons of links from authority news sources, which is great for both traffic in the short term and SEO in the long term.

No company pulls a better PR stunt than Virgin. Their founder, Richard Branson, has dressed up like a wedding bride, jumped off a casino roof, posed as a zulu warrior, driven a tank down Fifth Avenue in NYC, and flown a balloon around the world, among many other newsworthy things.

To get your creative juices flowing, take a look at Entrepreneur’s list of top 10 successful marketing stunts. They’ve covered everything from outrageous tattoos to left-handed burgers. Remember, a good PR stunt doesn’t require tons of cash or a big brand to pull it off. It just requires creativity.

7. Experiment with AdWords

AdWords is Google’s hugely popular pay-per-click advertising network that allows online retailers to place advertisements on nearly every Google search results page, YouTube video, and partner website. Who wouldn’t want to rank in the top three of a search query that drives sales? Here’s what shows up when you type “Samsung TV” into Google. Note that the first result is a paid ad from Samsung.

google adwords

The beauty of AdWords lies in its speed and massive reach. In as little as a few minutes, you can set up and launch an advertising campaign which gets your text, image, or even video ads seen by browsers all over the web.

Using the AdWords campaign options, you can create targeted ads which are triggered and displayed alongside Google searches when Internet browsers search for predefined keywords. Additionally, your ads also will appear on websites and articles which contain similar keywords.

To get started with your advertising campaigns, check out The Next Web’s informative Google AdWords beginner’s guide, where you’ll learn how to build and launch a successful AdWords campaign.

8. Share the Load with Affiliate Marketing

Trying to sell your products alone can be a difficult task, so why not share the load with others?

Affiliate marketing is when you let other people market your products and send you website traffic. In return, you pay them a percentage of any sales that originate from their efforts. Their marketing efforts can be kept track of by giving them unique hyperlinks (which they can post on their website) containing an ID code at the end of the link, just for them.

For example, a website owner may post your affiliate link for a blue sweater that is for sale on your website. If one of his website visitors clicks the link and then buys the blue sweater, you’ll have made a sale, and as an affiliate, the website owner will be entitled to a percentage of that sale.

The success of affiliate marketing schemes depends greatly on the types of products you sell, as well as the commission percentage you reward your affiliate partner.

To get started, check out this explanatory affiliate marketing guide from QuickSprout, which goes into great detail about the different facts, figures, and methods you’ll need to know.

9. Sell Wholesale to Other Retailers

Selling to consumers is fine, but there’s nothing wrong with selling wholesale to other retailers, too, especially if the consumers aren’t biting as often as you’d like them to.

One of the main advantages of selling wholesale is the obvious increase in cash flow. You may be selling with a finer profit margin, but you’ll be shifting products in quantity.

Additionally, if you’re selling your own products, you’re essentially enabling other companies and resellers to market for you, spreading the word about your merchandise as they buy it themselves. In other words, selling wholesale could indirectly boost your consumer sales.

For a crash course on the basics of selling wholesale, check out Entrepreneur’s guide to starting a wholesale distribution business.

10. Publish a Press Release

Lots of new online stores push out press releases in order to attract media attention, but fail.

It goes without saying that to get ignored by every single news outlet when distributing a new press release is demoralizing and often a huge waste of resources.

The secret to getting noticed is simple. Don’t publish a lousy press release!!!

First of all, make sure your news actually is news worthy. Don’t expect a massive response unless you’re giving the public something seriously interesting to read about. Also, a press release should be presented in a way that is concise and professional, without being too monotonous.

Copyblogger has pieced together six ways to write a killer press release, explaining everything from avoiding jargon to creating a magnetic headline.

11. Pay Attention to Stats

Reviewing and acting upon website analytics is paramount. The behavior of every website visitor from entry to exit helps you understand why you are selling, and more importantly, why you aren’t.

Your website stats (or analytics) will show you what your customers are doing on your site, including which web pages they enter, the time they spend on particular pages, and the route they take to leave your site. Occasionally, some tools will display additional information, for instance how frequently a customer visits your site.

It won’t cost you a penny, either. Google Analytics is a completely free service, allowing you to measure your traffic in more ways than you can think of.

Here’s an example from Miracle Berry. You can see steady traffic up until early January when there is a huge jump. They looked at their data and saw that the jump came from StumbleUpon, which could be a good indicator that the social channel is worth pursuing further, either organically or via paid placement.


After you launch your online store and while you’re fighting for your first sale, it’s extremely important to spend time analyzing your traffic in Google Analytics. You never know what you’re going to learn.

If you need a hand getting a grip on the world of analytics, Simply Business offers a comprehensive Google Analytics guide, covering everything you need to know.

12. Run a Survey

Learning about the common pain points and desires of consumers can help you make all the right moves going forward.

Consumer surveys are an ideal tool for obtaining honest feedback. Unlike your friends and family, consumers have no qualms about hurting your feelings by picking at your web design or your marketing material.

To run your very own survey, you can make use of online apps like Survey Monkeyand Qualaroo to create online surveys.

Econsultancy has picked up on some important practices to be used when conducting e-commerce consumer surveys, which can help you get the most out of your feedback.

13. Network on Forums

Online discussion forums are great places to give out industry tips and advice, answer questions, and acquire a customer or two.

Use Google to search out some active forums that may directly relate to your niche. When you post, ensure you aren’t breaking any forum rules when you promote your brand or products. Get to know the limits and restrictions of the forum, and stick to them. Using your forum avatar, signature, and profile page to promote your brand are usually well within the rules.

You may feel the temptation to post and promote wildly, but keep it professional. No forum will tolerate constant promotion or posts full of links to your website. Bedsides, acting in such a way online will damage your brand in the eyes of other forum users. So, keep it simple by posting just enough for people to notice your activity, but not enough to constitute spam.

Two popular business focused forums worth getting active on are Digital Point and Warrior Forum, both of which have thriving, helpful communities.

14. Set up a Cartel

Sometimes it’s nice to have some support. A small online cartel could be just the trick.

Find a group of complementary (but not competitive) retailers and agree to promote and support each other. It’s a brilliantly simple way to gain traction in a variety of ways.

For example, if you run an online clothing store, ideal cartel candidates might include jewelry and footwear outlets. Essentially, the stores you would partner with are similar enough to be able to cross-promote and share advice, but not similar enough to create a conflict of interest.

You can opt for a completely private setup, keeping things small and tight-knit, or you can branch out and publicize your online cartel in order to attract more members to help build a supportive community of online merchants.

Take The ecommerce Group for example. Operating via a Facebook group, they have over 2,500 members sharing advice, giving feedback, and providing a helping hand whenever possible.

15. Build the Right Relationships

It’s not what you know, it’s who you know. Building the right relationships, both online and offline, can act as your portal to success.

No matter what type of product you sell or which industry you work within, there always are like-minded businesses out there, and you need to befriend them.

The trick is to build relationships with others that are closely aligned to your business but not direct competitors.

For example, suppliers, blogs, and websites that focus on your industry would be ideal, as they can help provide you with consumer feedback and offer promotional deals, without stepping on your digital toes.

To learn more about how to build a positive relationship with your supplier, All Business offers a great relationship building tutorial.

16. Offer a Contest or Giveaway

Everybody loves free stuff, and if you’re looking to build up some trust while launching your sales efforts, a contest or giveaway could help you do just that.

Not only can contests and giveaways help you build valuable inbound links, they also are a great way to show potential customers that you can be trusted and that your brand means business.

It’s important to remember you don’t have to start big. Tease Tea is a new online tea store running a simple contest on their Facebook page.

tease tea

This contest costs no money to run and likely took only a few minutes to put together.

Online services like ViralSweep and Gleam allow you to run such contests and giveaways online, helping you to keep things simple and professional without all the added work.

Get started by checking out Stoked SEO’s brilliant tutorial on how to get a ton of eCommerce traffic via giveaways.

17. Begin Tweeting on Twitter

Twitter’s beautiful simplicity is what makes it one of the most effective ways to engage with your target market. An excellent method for finding potential customers is to proactively search for people tweeting questions about your industry and reach out to them in a helpful way.

The idea is not to pitch or even mention your products – just be helpful. For example, when Gary Vaynerchuk was running Wine Library, he would search “Chardonnay” on Twitter and find people asking related questions. All he did was offer advice; he never pitched.

tweet gary vaynerchuk

As a result, people would be grateful and naturally look further into who he was, and ultimately discover his business on their own. This is just one of many Twitter strategies that can work wonders for your sales figures.

If you need some real life examples of how to nail Twitter marketing, take a look at the Twitter profile of online jewelry store Lola Rose, which could teach you a thing or two.

18. Make Connections on LinkedIn

LinkedIn is the office block of the Internet. Within it, you’ll find professionals and executives of all types, boasting about their abilities and connecting with others. It’s an online resume so to speak.

After you set up your e-commerce business profile, you can begin doing the same for yourself (if you haven’t already). You may not make many direct sales through LinkedIn, but you’ll discover an array of opportunities with other companies, suppliers, related websites, and more.

LinkedIn Groups also are a stellar way to engage with other business owners in your industry. There are vast amounts of public and private groups set up for specific niches, allowing you to post questions and converse with other members.

To find some relevant Groups, check out Practical Ecommerce’s top ten LinkedIn Groups for ecommerce.

19. Go Visual with Pinterest, Instagram, and Vine

When it comes to representing personality and creativity via social media, the three big visual platforms do it best.

Pinterest, Instagram, and most recently Vine, all allow you to take a slightly different approach to engaging with consumers.

These platforms are the perfect place to present the creativity and passion that goes into your business behind the scenes. Snap pictures of your products, take videos of the manufacturing process, tell a story with images. Always aim for beauty if possible. People love beauty.

Need some visual inspiration? Melt Cosmetics is a new brand that already has over 150,000 followers on Instagram.

melt cosmetics

They are doing a great job of Instagram marketing, building up a brand image and a following with their beautiful photographs.

20. Don’t Forget Facebook

It may not be what it once was, but make no mistake, Facebook still is a social media powerhouse.

Leverage your personal Facebook profile and your business page to engage with friends, family, and acquaintances and to get people talking about your products. Get creative with status updates and interact on public groups and fan pages relevant to your niche.

It’s also important to keep Facebook Ads in mind. Much like with AdWords, you can create targeted campaigns to attract Likes, make sales, and promote your brand.

A popular blow drying salon in Toronto called Drybar has an extremely engaged Facebook community of over 80,000 who talk all things blow drying.

If you’re fresh out of ideas for your Facebook business page, check out Shopify’s ten ways ecommerce brands can increase traffic and sales with Facebook.

21. Beat the Competition on Comparison Shopping Engines

Many, if not all, consumers like to shop around before making a purchase, and that includes a visit to comparison shopping engines.

Popular engines include The FindGoogle ShoppingNextag, and a range of others, all with thousands of products and stores being simultaneously compared.

Here’s an example from The Find where I’m searching for a price comparison on my favorite hot sauce.

the bomb hot sauce

To get noticed, you need to play by the rules of each engine, stay competitive in terms of price, and play the waiting game while you experiment to find out which engine suits you the best and gives you the best ROI.

PC Pro has put together a detailed guide on how to get noticed on Google Shopping, and Shopify has a list of the 10 most popular comparison shopping engines with a brief explanation of each one.

22. Create an Infographic

An infographic is exactly what the name implies, a graph of information, or a visual representation of facts and statistics in a form that is easy to digest.

Although they aren’t entirely easy to create, infographics are gold when it comes to social shares and search engine traffic.

In fact, according to UnBounce, which has created an inspiring and detailed guide to marketing with infographics, people are searching for infographics like you wouldn’t believe, with Google seeing an 800% increase in such searches in the last two years.

If you aren’t a visual genius, there’s no need to worry, plenty of firms like Column Five Media offer infographic creation services, leaving you to focus on content.

23. Design your Store to Look the Part

First impressions are everything, and when it comes to selling online, first impressions rely heavily on web design.

Based entirely on your website design, visitors need to be able to grasp your brand and products without too much scrolling or exploring. Furthermore, navigating through your catalog should be easy, if not enjoyable.

Additionally, making your store responsive to mobile devices is nothing short of vital. Perhaps more so than having a website built for standard PCs and Laptops. Internet Retailer recently reported that 55% of all online shopping occurred via mobile devices in June 2013 compared with just 45% from desktops and laptops. We’re seeing similar numbers with our stores at Shopify. So, looking the part on all devices is an absolute must.

To get some creative ideas about your own store’s design, have a look at Smashing Magazine’s list of 35 beautiful ecommerce websites and Inspired Magazine’s roundup of 40 stunning online stores.

24. Hold a Pop-up Store

Just because your store began online, it doesn’t mean it has to stay online. A pop-up store could be just what you need to compliment your online presence.

Unlike traditional bricks-and-mortar premises, a pop-up store is far less of a financial burden, thanks to its temporary nature.

Like most kinds of physical stores, a pop-up store is all about location. You can open a pop-up store at farmers markets, art fairs, shopping malls, galleries, and any other place people gather. Just make sure you’re set up in an area that is clearly visible and where your target market will be wandering.

A pop-up store also can act as a great offline marketing outpost. You can use your store to hand out coupons to be used via your online store, and you can collect email subscriptions and social media followers.

For some ideas on how to get your pop-up store going, Business Insider has compiled no less than eighteen creative pop-up store ideas to get you thinking.

25. Document your Launch on Reddit

Reddit is a socially powered news and entertainment website where registered users submit content. Also, and more importantly, Reddit is a place where you can attract a large number of dedicated followers and customers.

Using the r/entrepreneur subreddit in particular, you can introduce your brand, gain feedback from consumers, and learn lessons, while also promoting your own products.

The process has to be one of give and take, though. Walk those entrepreneurial redditors through your journey, take them behind the scenes, detail your mistakes and expose some personality in order to gain not just customers, but fans, too.

A brilliant example of using Reddit to promote an online store is what the guys at Beardbrand did. The beard grooming specialists documented their launch on the r/entrepreneur subreddit, deriving valuable advice from subscribers and customers, while giving back to them via regular updates and inside information.

Here’s the founder posting an update to the r/entrepreneur community.

Marketing the falor companies

How to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today. There are many marketing techniques that can be used, and choosing the right approach for your business is not easy. Small businesses also have limited budget to use on marketing which makes it even more challenging.

A good marketing strategy is a very valuable tool for any business.  In order for your business to be successful, it is essential for people know about your brand as well as the products and services you offer.  This is where a good online marketing strategy can help.

In this two-part article, we will take a look at some of the most effective strategies to market your small business. These will help to increase your reach and improve the visibility of your business in front of your targeted audience.

Here is the first part of “35 effective strategies to market your small business effectively”. The remaining points will be covered in part two of the article.

1. Make Sure Your Website Can Deliver Results

An attractive website can make your business look professional. But the real benefits will depend on functionality and ability to acquire customers for your business. If your website is outdated, consider a redesign.

If you cannot afford bespoke web design, you can take advantage of other affordable website services to get your business online fast and cost effectively. One such service that I have used before and recommend is They offer ready-made website templates with lead-generation features, free logo, web-hosting and set-up.

Marketing - Good Web Design

2. Make Blogging a High Priority

Blog is an excellent marketing tool for businesses. It takes time to establish your blog but the results are well worth the effort. To get most out of your blog, you will need to set aside some time every week to write quality content. The benefits of a blog increase manifold as you increase your publishing frequency. Studies show that businesses that blog regularly are more than two times as likely to generate leads via their website as businesses that don’t. It also builds trust in your business.

Small Business Marketing - BLOGition

3. Start Building Your Email List From Day One

Most businesses are aware of the benefits of email marketing. However, many small businesses fail to leverage their website or blog to build their email list. This is best done from the start. A simple email sign-up form on your website can produce great results. Giving users an incentive to sign-up to your list is also very important. This can be anything from a newsletter to a freebie such as an eBook or Whitepaper that is relevant to your audience.

Market Business Online - Email Marketing

4. Distribute Press Release Once A Month

Press releases are easy to create and can be promotional in nature. The editorial guidelines are straightforward and it is easy to get your releases accepted on major press release distribution sites. It is an easy way to market your business and boost your online visibility. For best results, contact local media including newspapers and magazines to see if they will publish your press release. You may be surprised with the result.

5. Take Steps to Boost Conversions

There are many small businesses that get a lot of traffic on their website but fail to convert them into leads. Your website traffic is of little use if you cannot convert them into customers for your business. There are many ways to do this. Here are some examples:

  • Use good call to action on website
  • Use call to action in all other marketing material
  • Make sure call to action are prominently displayed throughout your website

Marketing - Call to Action

6. Learn From Other Businesses

You can learn a lot from other successful businesses in your niche. Simply looking at their website and social profiles can tell you a lot. There are also many competitive analysis tools that your business can take advantage of. Research your competition to get inspiration and learn new ways to market your business.

7. Offer Discounts and Deals

Every consumer loves a discount. Offering discounts and deals are a great way to market your business and reward customers. Make sure to promote your offers on your social media profiles and through articles and blog posts. There are also many deal websites that you can take advantage of. This is a great way to ge extra coverage for your business.

Small Business Marketing- Offers

8. Run Competitions

Running a competition is another very effective way to market your business. Use a good prize or reward to entice customers. It also gets people talking about your brand. Social media sites like Facebook can be great for promoting your competitions and can also attract new followers for your business.

Small Business Marketing- Run Contests

9. Start Using Videos To Market Your Business

Videos are very popular with consumers today and offer an excellent way to market your business. There are many ways a small business can use videos as part of their marketing strategy.

Displaying product videos on website is a very effective way to increase sales. Studies show that  customers are much more likely to buy if they see a video on your product or service landing pages.

Market Small Business With Videos

Being active on YouTube is another effective way to market your small business. YouTube is one of the most widely used channels by consumers today and building your company’s presence on the site can get extra coverage for your business and help to attract new customers.

You can also start your own YouTube channel to post your videos as well as share videos of other users that are relevant to your target market.  Commenting on videos relevant to your niche is another way to engage with users and increase your brand visibility.

If you are creating your own videos, don’t limit yourself to promotional videos about your products or services only. Creating instructional videos that can help your targeted audience to solve common problems will get far more coverage than promotional videos.

10. Have an Ongoing Optimisation Strategy

Your website will be of little use if no one can find it on search engines. Simply optimizing your website at the start is not enough. To get good coverage on search engines, you will need to work on your website continuously, monitoring your statistics closely and refining your website accordingly. You will also need to update your site frequently with keyword rich content and work on building quality back-links to your site.

Small Business Marketing - SEO

11. List Your Business On Popular Local Directories

Other local business directories such as Google Plus Local, Bing Local and Yahoo Local are equally important. Make sure to include a good description about your business and a link to your website.

11. List Your Business on Location Based Services and Apps

Location based services such as Yelp and Foursquare are very popular among consumers. Listing your business on these services is a great way to market your business and attract new customers.

Market Business Online - Location Based Services

13. Be Active on Social Media

A majority of small business already have a profile on the main social networks such as Facebook and Twitter. But this initself will not offer much marketing benefits for your business. To maximize the benefits of social media, you must do more. Here are some tips:

  • Keep your profiles up to date and fresh with new information
  • Post few times per week
  • Add value for users by sharing content that is of value to them
  • Engage actively with users – follow, share, retweet, like content of other users
  • Don’t just share content from your website

Social Marketing Benefits

14. Try Google Adwords

Google Adwords, Google’s pid advertising program, is a very effective way to get your website listed on search engines for your desired search terms. It can be very effective particularly in the short term while you work on improving your organic rank in the free listings. Due to increasing competition, the cost per click can be high but you can set a maximum monthly budget to keep your costs in control. With the right targeting, the ROI can be easily noticeable.

You can also use free advertising vouchers to try it out and get some advertising for your business for free.

Small Business Marketing -aDWORDS

15. Consider Paid Advertising on Social Media

If you are new and do not yet have a large enough following on social media, you can consider paid advertising on social media. Social networks like Twitter, Facebook and YouTube offer cost-effective advertising options for businesses.

16. Make Sure Your Site is Accessible to Mobile Users

Having a mobile optimized website is one of the simplest ways to reach mobile users. In spite of increase in mobile internet use, only about a third of businesses have got around to making sure their website is accessible seamlessly to mobile users. Having a responsive website that automatically scales to fit all screen sizes is a popular method. Alternatively, you can use free mobile website builders to create a mobile version of your website and redirect mobile traffic to this site.

Small Business Marketing - Mobile Enabled Site

17. Leverage Content Marketing

Content marketing i.e. producing and distributing quality content that is relevant to your audience is one of the most effective ways to market your business and attract customers. This form of marketing is also highly targeted. If done correctly, content marketing can prove a very valuable asset to your marketing strategy. For best results, product a variety content types such as articles, infographics, videos, or webinars and distribute them on several channels.

Content Marketing

18. Have an Editorial Calendar

We have already discussed the importance of producing quality content. However, this takes time and effort. A haphazard approach will lead to a waste of valuable resources and not produce the expected results. This is where a publishing schedule or editorial calendar can help.


A good marketing strategy is critical to the success of your small business. Whether you’re just starting out or have been in business for years, the proven marketing strategies above can help to grow your business and find new customers.

This is the first part of “35 effective strategies to market your small business effectively”. The remaining points will be covered in part two of the article.


  • Bizadz Team's picture

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Marketing by the Falor Companies

10 Simple Marketing Strategies to Promote your Product Offline

Here are ten offline marketing strategies to get your product known to potential customers who might not otherwise know about it – or buy from you.

Promoting your product offline is as important as any online marketing strategy. There are a lot of potential customers who are not reached by your online advertisement or don’t know how to use the Internet effectively – others are simply more the casual users. In order to also reach these valuable customers you can make recourse to offline marketing.

Offline Marketing is the use of media channels that are not connected to the World Wide Web in order to create awareness of a company’s product and/or service. Since it is almost impossible to imagine, for any business today, to not have its own website, offline marketing strategies are now often tied to company’s online efforts even though the arrival of the Internet appeared to be the end for print-based and other “dated” mediums. One of the downsides of offline marketing programs is that they can be hard to track to conversion, and also hard to identify the number of users that visit websites after getting to know about them offline.

This article will deal with the numerous opportunities to use offline marketing in order to make more money in an online and offline market. But why do I need offline promotion to maximize my sales online? –Because it is important to close the loop between online and offline marketing. It is not a competition – just a matter of perfect synergy. 69% of e-commerce websites are now using offline marketing to drive Internet users to their sites.

1.Stationery documents

All stationery items that you send or hand out are opportunities to let people know about your company’s website. Make sure that your URL (website address) is printed on all possible things that leave the office in print.
Here are some important examples for where you should definitely include your website address:

• Business cards
• Letters/Envelopes
• Invoices
• Receipts
• Faxes
• Company stamp
• Address labels

This is a simple but effective way to draw attention to your website. A good place to start promoting – just imagine how many people actually “see” an envelope that you send.

Today it is very important to represent the significance and the value of your company with your printed media. If you don’t want to perish in the printed world of communication you need to stand out – differentiate in order to clearly position your company. The first impression is important and can decide whithin seconds whether it is effective or not. Try to find the right design and repeat the structure and color scheme on all levels of media – online and offline. In marketing the value of brand recognition is a very simple but precious tool to emphasize connections between media appliances.

Business Card – Including your URL is important. It is also a creative way to bring people to visiting your website.

2.Printed (personalized) material

It is not all about winning new customers – you need to take good care of keeping the ones that have already bought products. It can give customers a reason to return – as for example sending a brochure/product sheet with every purchase can raise interest and awareness. You can also raise product awareness by leaving brochures in shops or institutions with similar interests. Some companies send out stationery coupons, personalized birthday whishes, holiday discounts and specials or small presents to loyal customers by mail.

A good idea when you have a commercial store and an online shop would be to give people who buy offline in your store an online-discount. This can be solved by handing out flyers with a discount code to in-store customers.

Personal messages in pictures or mails increase the individual effect on the recipients. The customer will feel respected and will read the message more intense. The visual effect is more powerful than a formal, general salutation.

Rita’s – The company sends coupons with the full name of the customer for Birthdays and other occasions.


3. Press releases or Magazines

Writing a press release or a newspaper/magazine article can perform miracles. You can choose if you want to promote your product or company openly or secretly promote by giving a professional view on a related topic and refer to your website, company or product. People can connect more with a business when they come across a professional article or popular story because it seems to earn more “trust”. In my point of view this strategy would be some sort of “offline-blogging” – which in the online world is a very effective way of promotion.

Before writing a press release, think about the things your customers would like to read, watch and listen to in the media. Most of the readers are generally interested in things they haven’t heard before, find surprising or help solve problems.

People like reading magazines because they are personal, visually appealing, offer a unique voice and address subjects of individual interest. If you hold a deep enough interest to launch a company magazine and write articles about company realted topics, there are most likely other people out there interested in reading your news. Don’t worry about your market size being too small or too large because your main concern comes with the content you publish.

DB Deutsche Bahn – The customer magazine of Deutsche Bahn (German national railway) is a permanent offline marketing campaign.


4. Promotional Items

A common strategy with evident efficiency is the use of various promotional giveaways. They have a strong impact because they are a constant reminder of your product or company. These products usually have the company´s information, along with the logo on them. Items such as the most common example – pens – are frequently used and forwarded and are a perfect example for a consummate giveaway.

Alzheimer’s New Zealand – Erasers were hollowed out and fitted with USB memory sticks. On the reverse side is Alzheimer’s NZ’s logo and website. They were distributed to local politicians and appropriate organizations to increase awareness.


5. Advertising

Advertising will make people aware of your product – when it is also effective advertising it will make them buy, too. More Awareness will basically turn into more sales figures. Offline-advertising can be as simple as placing an ad in your local newspaper, a television ad or a radio commercial. Here is a list of examples (make sure to always include your website address):

• Classic Ad: placing an ad in a newspaper or trade magazine
• Billboard Ad: rent a billboard and place a creative ad
• Object Ad: using and integrating an object as an ad
• Offline-Guerrilla-Marketing: creative ideas or objects placed somewhere in (big) cities
• Phone Book: purchase an ad in the local phone book
• Flyers: printed out and distributed Flyers on car windshields, in letterboxes or shops in the local area
• Radio Commercial: run a radio commercial and make sure to target the right transmission time and ask for the rates of listeners
• Television Ad: when placing a television ad it is especially effective if you have a solid definition of your target group and market
• Direct Mail: various mailings are available such as individual postcards, personalized letters and coupons that you can send to your customers

Kit-Kat – Kit-Kat uses objects for advertising using their slogan “Have a break, Have a Kit-Kat.” and by offering sitting accommodations to the people around the world.


6. Sponsoring/Events

You don’t have to think as big as major corporations – like sponsoring a well-known football club – but locally you can find sports clubs, associations, youth clubs and other societies that are looking for sponsorships. It is always good to involve social projects within your marketing strategy – it is basically a win-win situation when it is done right and you choose the right institution to represent your company and product.

The classic functions of a marketing- event are: information, emotion, action and motivation. These features will make every event a high-quality marketing tool.
Eventmarketing is the job of advertising products by selling or providing them at events in order to gain new customers.

Red Bull – Red Bull lies in a highly ingenious “buzz-marketing” strategy that herds consumers to exclusive and exciting events that get high media coverage. Red Bull supports close to 500 world-class extreme sports athletes that compete in spectacular and often record-breaking events across the globe. This is an example where sponsoring and events come together.


7. Networking

Networking is a very important part of the marketing mix for any business – it builds up productive relationships with key people. The contacts can become useful and powerful advocates that support and promote your business. Attend the right events that aim at your sector, seek support from your local Chamber of Commerce or be an active participant in the local community. Networking goes hand in hand with events, exhibitions and sponsoring.

Connect to more businesses, create business referrals and it offers the opportunity to share ideas, ask questions, discuss business and learn from other business owners. The more people you know, the better it is for the growth of your business. It is good to raise awareness, visibility and helps improve your brand image.

Whether it is online or offline it is always the best approach when you are helpful, truthful, likeable and knowledgeable. These characteristics are essential for any business relationship to be successful, strong and enduring.

Face-to-face communication is very valuable and important because it enables you to meet people that matter to your business – existing customers, new prospects, suppliers, retailers and investors – all in one place. You can have conversations with customers, present your product and get the opportunity to find out about your customers needs, which is valuable for market research.

Startup Grind (Google)- Startup Grind is an event series and website designed to help educate, inspire, and connect local entrepreneurs.

8. Partnership

Marketing partnerships are a powerful way to present yourself to customers, that you might otherwise never reach, by combining forces and coordination in order to help one another with marketing affairs without the potential of conflict or competition. Each individual company benefits from wider exposure, more referrals and marketing that is more efficient.

Optimally there’s no exchange of money involved in a perfect marketing partnership but there is a significant promotional element. Branding your own product with another or offering buyers the chance to win a certain product is a common marketing method.

Kit-Kat – In September 2013 it was announced that version 4.4 of Google’s Android mobile operating system would be named „KitKat“. Google is licensing the name from Nestlé, with no money changing hands. A promotion ran in numerous countries with specially branded Android Kit Kat bars to win Nexus 7 devices and Google Play Store credit.


9. Vehicles

Every day we see cars, vans, trucks and busses with website addresses, phone numbers, company names and logos. Your website address can be added to any part of a vehicle in any possible and creative way. This strategy can expose your business to thousands of people every day. It can also serve as a company’s recognition value.

It is also referred to as a „vehicle wrap“ which is the marketing practice of completely or partially covering a vehicle in an advertisement or a new livery. The result of this process is basically a mobile billboard. Outdoor Advertising Magazine has been researching the effectiveness of mobile billboards and said that outdoor mobile media billboards have a 97% recall rate and most people that took part in the surveys thought mobile advertising is more effective than traditional outdoor advertising.

Truly Nolen – In the 1960’s they had their first Beetle Volkswagen made into a mouse. The trademark yellow mouse cars and yellow trucks have helped identify Truly Nolen as the pest control company with a sense of humor. It has a high recognition value for the company.


10. Word of mouth

Perhaps the most effective and underestimated marketing strategy is the word of mouth. Talk about your business, product and website at every important opportunity and encourage customers, friends and colleagues to spread the word. It is surprising how many businesses owe their success to word of mouth. Ensure the widest possible coverage and use all your potential on the market. Word of mouth can be easy to spread when you do it right – make sure you stand behind your business and others will follow. You should make sure that all employees know well about the business and business website in order to have a strong performance and to support the word of mouth.

But be careful word of mouth can work both positively and negatively. Don’t lie and cheat – for example giving your product false attributes or an exceptional feature that it doesn’t fulfill – because it will come back to your business. Be professional and the rest will look after itself. It is an unspoken, general rule that a happy customer will communicate his positive experience with others, but an unhappy customer will communicate his disappointment with more than three times as many people.

Zappos – Zappos is a company with an extremely devoted following. If you ask Zappos superfans why they love the brand, they’ll probably say something about Zappos’ exceptional customers service.


Peas by the Falor Companies

From food trucks to fine dining, consumers have a ton of options when it comes to finding somewhere to eat. Restaurant operators know that strong marketing is the only way to stand out among the competition.

If you want to reach customers, you have to be where they are: online. Classic ad formats like print and radio still work, but modern restaurant marketing should focus on digital.

Here are 20 digital marketing ideas to help restaurants win more business in 2017.

Google Restaurant Knowledge Graph

1. Set Up Google My Business & Claim Your Local Listing

When people search for businesses, Google’s Knowledge Graph lists the business’s details as a sidebar. Much of this information comes from Google+, so set up a profile for free, high-visibility placement. You’ll also want to claim your Google local listing, so you can control how your business appears across Google.

Ask your webmaster about implementing local business schema on your website, to help boost your visibility and manage your presence in organic search.

2. Good Customer Service is the Best Marketing Strategy

Building a loyal customer base ensures a restaurant’s success. So, always remember faces and engage with customers via social media. Show that you care by responding to all comments or complaints. Happy customers are loyal customers. Even in the digital sphere, this counts.

Restaurant Reviews on ezCater

3. Stay on Top of Online Reviews

Many customers will look up online reviews before they ever visit your website or walk through your door. It’s best to create your own Yelp profile with photos, restaurant details, and menus. Here’s some advice from Yelp on claiming your business page. People will review your restaurant even if you don’t have a profile. Always politely reply to reviews—whether negative or positive.

El Pelon Sandwich

4. Food Photos: Your Best Marketing Tool

Nothing is more appealing than mouth-watering photos that showcase what you do best: food. You can DIY photos with a smartphone, but food photography can be tricky, so consider hiring a professional. Along with food, take pictures of ingredients, cooking processes, and anything behind the scenes. If you’re looking for DIY tips, check out our Restaurant Owner’s Guide to Food Photography.

5. Market to the Right People with Geotargeting

It doesn’t make sense to advertise to people who are outside of your delivery range, or who are too far to make the trek to your brick-and-mortar store. Geo-targeted advertisements, through Google AdWords, Facebook, or Twitter, are only shown to your potential customers.

6. Offer an Inside Look on Instagram

Instagram helps show off your restaurant’s look—whether it’s delicious food, smiling staff, trendy customers, or special events. You can also create fun hashtags. On the back end, Instagram integrates with Facebook for a multi-faceted social marketing strategy.

Sa Pa Instagram

7. Engage New Customers on Facebook

These days, almost all of your potential customers are on Facebook. Facebook is a good way to open a direct line of communication with them. Just be sure to create content regularly (pictures of your food, menu updates, etc.) to engage your audience and encourage them to interact with you.

8. Twitter Marketing Works for You

Twitter happens in real time. Time tweets carefully to reach customers at prime mealtimes with appropriate offers or other content. Use the free version of a service like Hootsuite or Buffer to set up a calendar of tweets. That’ll allow you to set and forget this part of your restaurant’s marketing strategy.

9. Build an Email Newsletter Program

Share successes, news, discounts, new dishes, specials, and more with your customers via an email newsletter. But consider your email calendar carefully. Send newsletters about once a month to avoid crowding your customers’ inboxes. Launch an in-store giveaway with a business card fishbowl drop to collect your initial list of email addresses.


10. Attend Local & Restaurant Industry Events

Check your local events calendars for anything food-related that your restaurant could participate in. Stay in touch with your partners to see if they’re hosting any local events that could help you reach new customers. ezCater hosts a series of events called ezFoodFest, which we’re taking on tour this year.

11. Track Your Restaurant’s Reputation with Google

Google Alerts is a free service that tracks when your business name or another designated keyword shows up in new web content. This helps you keep up with who’s talking about you, so that you can respond to it or share it.

Food Blogger

12. Reach Out to Food Blogs & Communities

Many online food communities have large followings, like Eater or Chowhound. Stay in contact with your local branch and share any new happenings at your restaurant. They may be able to help you get the word out, and will appreciate getting a hot tip.

13. Put Your Menu Online

Customers often want to look at your menu before deciding to order from you, so put your menu online and keep it exciting, current, and easy to read. It’s important to stay on top of this, so you don’t set diners up for disappointment. When you look for a new online ordering partner, be sure they have a team in place to help keep your online menu up to date.

14. Make Your Website Mobile-Friendly

Most web traffic these days comes from mobile. According to Google, more searches now take place on mobile devices than on computers. A mobile-friendly website accommodates on-the-go customers who are looking for a place to eat in real time. You only have one chance to make a first impression.

Rewards Program

15. Offer Rewards to Loyal Customers

Customers love to earn points. If you can partner with a third-party app service, or build your own solution, you’ll make the process of tracking your loyalty programs even easier. ezCater’s ezRewards program, which allows customers to cash in points for Gift Cards or discounts on food, is wildly popular with corporate customers. Starting a program of your own or partnering with a company that already has one is a quick win.

16. Partner with Online Marketplaces

Online marketplaces and delivery services streamline the ordering process, and can expose you to a whole new set of customers. ezCater specializes in sending you new corporate catering customers, but there are a number of similar services that focus on residential orders, like Foodler, GrubHub, and more.

17. Allow Online Reservations

If your restaurant requires or suggests reservations, use an online platform like OpenTable. Customers will appreciate the ability to make a reservation online, and you’ll free up staff to answer other calls.

Start a Blog

18. Start a Blog

Customers are more interested than ever before in what goes on behind the scenes at your restaurant. Start a blog to share recipes, highlight your staff, or document the process of making your signature dish. The blog posts don’t have to be long, and your customers will love to see what goes into making their favorite dish.

19. Keep Everything Up-to-Date and Consistent

Whatever marketing strategy you choose, always keep any information provided to the public up-to-date. Keep the information on social media platforms as current as possible, make sure advertisements have accurate information, and update your website whenever changes occur. You also want to make sure that your business information (phone number, hours, etc.) is consistent across online platforms so customers don’t get confused.

20. Track Progress

A marketing strategy is only as good as its results. Be sure to track engagement on social media and with digital ads, so that you get a good grasp of what’s bringing in the most business. When you understand what’s working well, you can do more of it. Here’s to a successful 2017!