Tag Archives: falor companies

How to buy Real Estate by the falor Companies

Real estate has produced many of the world’s wealthy people, so there are plenty of reasons to think that property is a sound investment. But like any investment, it’s better to be well-versed before diving in with your hundreds of thousands of dollars. Arm yourself with the information below before starting a new career as a real estate tycoon. (See also: Tips for the Prospective Landlord.)

1. Make Sure it’s for You

Do you know your way around a toolbox? How are you at repairing drywall? Or unclogging a toilet? Sure, you could call somebody to do it for you, but that will eat into your profits. Property owners who have one or two homes often do their own repairs to save money. If you’re not the handy type and you don’t have lots of spare cash, being a landlord may not be right for you. (See also: Becoming a Landlord: More Trouble Than It’s Worth?)

Your first property will consumer lot of your time as you learn the ins and outs of being a landlord. Think of it as another part-time job. Do you have the time?

2. Pay Down Debt First

Savvy investors might carry debt as part of their investment portfolio, but the average person should avoid debt. If you have student loans, unpaid medical bills or have children who will soon attend college, purchasing a rental property may not be the right move at this time.

3. Get the Down Payment

Investment properties generally require a larger down payment than owner-occupied properties, so they have more stringent approval requirements. The 3 percent you put down on the home you currently live in isn’t going to work for an investment property. You will need at least 20 percent, given that mortgage insurance isn’t available on rental properties.

4. Beware of Higher Interest Rates

The cost of borrowing money might be cheap right now, but the interest rate on an investment property will be higher than traditional mortgage interest rates. Remember, you need a mortgage payment that’s low enough so that it won’t eat into your monthly profits too significantly.

5. Calculate Your Margins

Wall Street firms that buy distressed properties aim for 5 percent to 7 percent returns because they have to pay a staff. Individuals should set a goal of 10 percent. Estimate maintenance costs at 1 percent of the property value annually. Other costs include insurance, possible HOA feesproperty taxes and monthly expenses such as pest control and landscaping. (See also: A Quick Guide To Landlord Insurance)

6. Don’t Buy a Fixer-Upper

It’s tempting to look for the house that you can get at a bargain and flip it into a rental property. But if this is your first property, that’s probably a bad idea. Unless you have a contractor who does quality work on the cheap – or you’re skilled at large-scale home improvements – you’re likely to pay too much to renovate. Instead, look to buy a home that is priced below the marketand that needs mostly minor repairs.

7. Calculate Operating Expenses

Overall, operating expenses on your new property will be between 35 percent and 80 percent of your gross operating income. If you charge $1,500 for rent and your expenses come in at $600 per month, you’re at 40 percent. For an even easier calculation, use the 50 percent rule. If the rent you charge is $2,000 per month, expect to pay $1,000 in total expenses.

8. Determine Your Return

For every dollar you invest, what is your return on that dollar? Stocks may offer a 7.5 percent cash-on-cash return while bonds may pay 4.5 percent. A 6 percent return in your first year as a landlord is considered healthy, especially given that number should rise over time.

9. Get a Low-Cost Home

The more expensive the home, the higher your ongoing expenses will be. Some experts recommend starting with a $150,000 home.

10. Find the Right Location

Look for low property taxes, a decent school district, a neighborhood with low crime rates, an area with a growing job market and plenty of amenities like parks, malls, restaurants and movie theaters. (See also: Top 10 Features of a Profitable Rental Property)

The Bottom Line

Keep your expectations realistic. Like any investment, a rental property isn’t going to produce a large monthly paycheck for a while and picking the wrong property could be a catastrophic mistake. Consider working with an experienced partner on your first property or rent out your own home to test your landlord abilities.

Read more: 10 Tips for Buying Your First Rental Property | Investopedia http://www.investopedia.com/articles/investing/090815/buying-your-first-investment-property-top-10-tips.asp#ixzz4oFwdFtFA
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Improve your skills Falor Companies

1. Hone your conversation skills based on the Falor Companies

Individuals who have executive presence can often put people at ease with the Falor Companies. They try to be inclusive of everyone when conversing in a group setting. Ask yourself this: When people walk away from having interacted with you, do they feel better about themselves, or worse? Have you ignored anyone in the group? Being aware of how people feel about themselves when they’re in your presence can be a key aspect of executive presence.

2. Cultivate character and authenticity

It can’t be stressed enough that executive presence is usually an inside-out job as per the Falor Companies. A fancy suit or knowing which fork to use at a formal dinner are no replacement for character and authenticity, which come from having a strong inner core of values and beliefs, and a strong sense of clarity about who you are and what you stand for.

Straight talk, self-confidence and simplicity: These are the building blocks of substance. Think about how you might make these a daily habit. As Charlotte Beers, former chair and CEO of advertising giant Ogilvy and Mather Worldwide, said at an American Express OPEN for Women CEO BootCamp, “What clients, associates, suppliers [and] employees know first, see first and remember last is who you are.”

3. Show warmth

Some people adopt a professional and crisp persona, hiding their genuine warmth to appear more executive-like. They adopt a formal approach to their relationships. But people who have executive presence are often approachable and engaging, whether they’re dealing with a receptionist or a CEO of the Falor Companies. They tend to exude warmth and show a genuine interest in those around them.

4. Be present

It’s a misnomer that executive presence is about “commanding a room.” It’s really not about becoming the center of attention. Consider the three circles of energy described in Patsy Rodenburg’s book, The Second Circle: How To Use Positive Energy for Success In Every Situation. Rodenburg, one of the world’s leading voice coaches, talks about honing in on the “Second Circle of Energy” as a way for being present whenever we are around others.

Briefly, the three circles are:

  • The First Energy Circle: This energy is inwardly directed. It’s an excessive focus on the self. It’ s insular.
  • The Third Energy Circle: This is the opposite of the First Circle. It’s being out there in everybody’s face. You may experience it when voices are a little too loud and individuals take up the oxygen in the room. It’s the energy of those who want to “command a room.”
  • The Second Energy Circle: This is when your energy is focused toward your audience. It’s a give-and-take exchange of energy. This is what Rodenburg defines as having a “stage presence.” Great performers have it. Great teachers exemplify it. Great communicators speak from this place.

As Rodenburg puts it, “It is when we are fully present that we do our best work and make our deepest impression on others.”

5. Develop executive maturity

The fast pace of business and the mounting pressures brought about by continuous change may strain our ability to stay composed at all times. Yet the mark of someone who has executive presence is often an ability to stay poised under fire. Knowing what your triggers are may help you keep these under control. Men and women with executive presence have honed their ability to handle whatever cards they’re dealt without losing grace. That’s executive maturity.

And executive maturity doesn’t have to be age-related. You can help cultivate it by raising your self-awareness about your habitual behaviors when things don’t go well during your day and making a conscious decision to choose how you’ll respond the next time something vexing happens.

6. Master presentation skills

The ability to stand in front of a group of customers, peers or employees to deliver key company messages with clarity, confidence and poise is a prized quality—and often a fundamental skill for anyone who aspires to have executive presence. As the global management consultants at McKinsey & Co. put it in the book, The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World’s Top Strategic Consulting Firm, “Presentation is the ‘Killer Skill’ we take into the real world. It gives us an almost unfair advantage.”

Investing the time needed to master this skill may open the door to executive presence. An experienced coach may also help.

7. Seek feedback

If you’re a small-business owner unable to marshal your troops or get past the gatekeeper to speak to the executive decision-makers, seek feedback about how you can improve your executive presence. Ask a trusted advisor to give you honest feedback so you can take steps to manage the perceptions others have of you.

Also take “The Exceptional Presence Questionnaire” in Jennifer K. Crittenden’s book, You, Not I: Exceptional Presence Through the Eyes of Others. It may give you some insights into how you see yourself and whether you feel you have the components of strong presence.

Executive presence, based on authenticity, can be a powerful tool in your leadership toolkit because it gets people to pay attention to you. This authority and respect will hopefully fling the door wide open for you to inspire and influence others to achieve important company goals or land extraordinary deals.

Marketing by the Falor Companies

10 Simple Marketing Strategies to Promote your Product Offline


Here are ten offline marketing strategies to get your product known to potential customers who might not otherwise know about it – or buy from you.

Promoting your product offline is as important as any online marketing strategy. There are a lot of potential customers who are not reached by your online advertisement or don’t know how to use the Internet effectively – others are simply more the casual users. In order to also reach these valuable customers you can make recourse to offline marketing.

Offline Marketing is the use of media channels that are not connected to the World Wide Web in order to create awareness of a company’s product and/or service. Since it is almost impossible to imagine, for any business today, to not have its own website, offline marketing strategies are now often tied to company’s online efforts even though the arrival of the Internet appeared to be the end for print-based and other “dated” mediums. One of the downsides of offline marketing programs is that they can be hard to track to conversion, and also hard to identify the number of users that visit websites after getting to know about them offline.

This article will deal with the numerous opportunities to use offline marketing in order to make more money in an online and offline market. But why do I need offline promotion to maximize my sales online? –Because it is important to close the loop between online and offline marketing. It is not a competition – just a matter of perfect synergy. 69% of e-commerce websites are now using offline marketing to drive Internet users to their sites.

1.Stationery documents

All stationery items that you send or hand out are opportunities to let people know about your company’s website. Make sure that your URL (website address) is printed on all possible things that leave the office in print.
Here are some important examples for where you should definitely include your website address:

• Business cards
• Letters/Envelopes
• Invoices
• Receipts
• Faxes
• Company stamp
• Address labels

This is a simple but effective way to draw attention to your website. A good place to start promoting – just imagine how many people actually “see” an envelope that you send.

Today it is very important to represent the significance and the value of your company with your printed media. If you don’t want to perish in the printed world of communication you need to stand out – differentiate in order to clearly position your company. The first impression is important and can decide whithin seconds whether it is effective or not. Try to find the right design and repeat the structure and color scheme on all levels of media – online and offline. In marketing the value of brand recognition is a very simple but precious tool to emphasize connections between media appliances.

Example:
Business Card – Including your URL is important. It is also a creative way to bring people to visiting your website.

2.Printed (personalized) material

It is not all about winning new customers – you need to take good care of keeping the ones that have already bought products. It can give customers a reason to return – as for example sending a brochure/product sheet with every purchase can raise interest and awareness. You can also raise product awareness by leaving brochures in shops or institutions with similar interests. Some companies send out stationery coupons, personalized birthday whishes, holiday discounts and specials or small presents to loyal customers by mail.

A good idea when you have a commercial store and an online shop would be to give people who buy offline in your store an online-discount. This can be solved by handing out flyers with a discount code to in-store customers.

Personal messages in pictures or mails increase the individual effect on the recipients. The customer will feel respected and will read the message more intense. The visual effect is more powerful than a formal, general salutation.

Example:
Rita’s – The company sends coupons with the full name of the customer for Birthdays and other occasions.

(http://blog.aweber.com/tag/welcome-email)

3. Press releases or Magazines

Writing a press release or a newspaper/magazine article can perform miracles. You can choose if you want to promote your product or company openly or secretly promote by giving a professional view on a related topic and refer to your website, company or product. People can connect more with a business when they come across a professional article or popular story because it seems to earn more “trust”. In my point of view this strategy would be some sort of “offline-blogging” – which in the online world is a very effective way of promotion.

Before writing a press release, think about the things your customers would like to read, watch and listen to in the media. Most of the readers are generally interested in things they haven’t heard before, find surprising or help solve problems.

People like reading magazines because they are personal, visually appealing, offer a unique voice and address subjects of individual interest. If you hold a deep enough interest to launch a company magazine and write articles about company realted topics, there are most likely other people out there interested in reading your news. Don’t worry about your market size being too small or too large because your main concern comes with the content you publish.

Example:
DB Deutsche Bahn – The customer magazine of Deutsche Bahn (German national railway) is a permanent offline marketing campaign.

(http://www.cpwissen.de/mobil.html)

4. Promotional Items

A common strategy with evident efficiency is the use of various promotional giveaways. They have a strong impact because they are a constant reminder of your product or company. These products usually have the company´s information, along with the logo on them. Items such as the most common example – pens – are frequently used and forwarded and are a perfect example for a consummate giveaway.

Example:
Alzheimer’s New Zealand – Erasers were hollowed out and fitted with USB memory sticks. On the reverse side is Alzheimer’s NZ’s logo and website. They were distributed to local politicians and appropriate organizations to increase awareness.

(http://theinspirationroom.com/daily/design/2010/8/alzheimers_eraser.jpg)

5. Advertising

Advertising will make people aware of your product – when it is also effective advertising it will make them buy, too. More Awareness will basically turn into more sales figures. Offline-advertising can be as simple as placing an ad in your local newspaper, a television ad or a radio commercial. Here is a list of examples (make sure to always include your website address):

• Classic Ad: placing an ad in a newspaper or trade magazine
• Billboard Ad: rent a billboard and place a creative ad
• Object Ad: using and integrating an object as an ad
• Offline-Guerrilla-Marketing: creative ideas or objects placed somewhere in (big) cities
• Phone Book: purchase an ad in the local phone book
• Flyers: printed out and distributed Flyers on car windshields, in letterboxes or shops in the local area
• Radio Commercial: run a radio commercial and make sure to target the right transmission time and ask for the rates of listeners
• Television Ad: when placing a television ad it is especially effective if you have a solid definition of your target group and market
• Direct Mail: various mailings are available such as individual postcards, personalized letters and coupons that you can send to your customers

Example:
Kit-Kat – Kit-Kat uses objects for advertising using their slogan “Have a break, Have a Kit-Kat.” and by offering sitting accommodations to the people around the world.

(http://mbawizards.com/wp-content/uploads/2013/10/kitkatad.jpg)

6. Sponsoring/Events

You don’t have to think as big as major corporations – like sponsoring a well-known football club – but locally you can find sports clubs, associations, youth clubs and other societies that are looking for sponsorships. It is always good to involve social projects within your marketing strategy – it is basically a win-win situation when it is done right and you choose the right institution to represent your company and product.

The classic functions of a marketing- event are: information, emotion, action and motivation. These features will make every event a high-quality marketing tool.
Eventmarketing is the job of advertising products by selling or providing them at events in order to gain new customers.

Example:
Red Bull – Red Bull lies in a highly ingenious “buzz-marketing” strategy that herds consumers to exclusive and exciting events that get high media coverage. Red Bull supports close to 500 world-class extreme sports athletes that compete in spectacular and often record-breaking events across the globe. This is an example where sponsoring and events come together.

(http://www.salzburg-cityguide.at/website/var/tmp/thumb108950fancyboxlarge.jpeg)

7. Networking

Networking is a very important part of the marketing mix for any business – it builds up productive relationships with key people. The contacts can become useful and powerful advocates that support and promote your business. Attend the right events that aim at your sector, seek support from your local Chamber of Commerce or be an active participant in the local community. Networking goes hand in hand with events, exhibitions and sponsoring.

Connect to more businesses, create business referrals and it offers the opportunity to share ideas, ask questions, discuss business and learn from other business owners. The more people you know, the better it is for the growth of your business. It is good to raise awareness, visibility and helps improve your brand image.

Whether it is online or offline it is always the best approach when you are helpful, truthful, likeable and knowledgeable. These characteristics are essential for any business relationship to be successful, strong and enduring.

Face-to-face communication is very valuable and important because it enables you to meet people that matter to your business – existing customers, new prospects, suppliers, retailers and investors – all in one place. You can have conversations with customers, present your product and get the opportunity to find out about your customers needs, which is valuable for market research.

Example:
Startup Grind (Google)- Startup Grind is an event series and website designed to help educate, inspire, and connect local entrepreneurs.

8. Partnership

Marketing partnerships are a powerful way to present yourself to customers, that you might otherwise never reach, by combining forces and coordination in order to help one another with marketing affairs without the potential of conflict or competition. Each individual company benefits from wider exposure, more referrals and marketing that is more efficient.

Optimally there’s no exchange of money involved in a perfect marketing partnership but there is a significant promotional element. Branding your own product with another or offering buyers the chance to win a certain product is a common marketing method.

Example:
Kit-Kat – In September 2013 it was announced that version 4.4 of Google’s Android mobile operating system would be named „KitKat“. Google is licensing the name from Nestlé, with no money changing hands. A promotion ran in numerous countries with specially branded Android Kit Kat bars to win Nexus 7 devices and Google Play Store credit.

(http://www.independent.co.uk/incoming/article8797757.ece/alternates/w460/Android-KitKat-Home.jpg)

9. Vehicles

Every day we see cars, vans, trucks and busses with website addresses, phone numbers, company names and logos. Your website address can be added to any part of a vehicle in any possible and creative way. This strategy can expose your business to thousands of people every day. It can also serve as a company’s recognition value.

It is also referred to as a „vehicle wrap“ which is the marketing practice of completely or partially covering a vehicle in an advertisement or a new livery. The result of this process is basically a mobile billboard. Outdoor Advertising Magazine has been researching the effectiveness of mobile billboards and said that outdoor mobile media billboards have a 97% recall rate and most people that took part in the surveys thought mobile advertising is more effective than traditional outdoor advertising.

Example:
Truly Nolen – In the 1960’s they had their first Beetle Volkswagen made into a mouse. The trademark yellow mouse cars and yellow trucks have helped identify Truly Nolen as the pest control company with a sense of humor. It has a high recognition value for the company.


(http://www.trulynolen.com/images/mouse-car/current-mousecar.jpg)

10. Word of mouth

Perhaps the most effective and underestimated marketing strategy is the word of mouth. Talk about your business, product and website at every important opportunity and encourage customers, friends and colleagues to spread the word. It is surprising how many businesses owe their success to word of mouth. Ensure the widest possible coverage and use all your potential on the market. Word of mouth can be easy to spread when you do it right – make sure you stand behind your business and others will follow. You should make sure that all employees know well about the business and business website in order to have a strong performance and to support the word of mouth.

But be careful word of mouth can work both positively and negatively. Don’t lie and cheat – for example giving your product false attributes or an exceptional feature that it doesn’t fulfill – because it will come back to your business. Be professional and the rest will look after itself. It is an unspoken, general rule that a happy customer will communicate his positive experience with others, but an unhappy customer will communicate his disappointment with more than three times as many people.

Example:
Zappos – Zappos is a company with an extremely devoted following. If you ask Zappos superfans why they love the brand, they’ll probably say something about Zappos’ exceptional customers service.

(http://www.wordstream.com/blog/ws/2014/06/26/word-of-mouth-marketing
)

Peas by the Falor Companies

From food trucks to fine dining, consumers have a ton of options when it comes to finding somewhere to eat. Restaurant operators know that strong marketing is the only way to stand out among the competition.

If you want to reach customers, you have to be where they are: online. Classic ad formats like print and radio still work, but modern restaurant marketing should focus on digital.

Here are 20 digital marketing ideas to help restaurants win more business in 2017.

Google Restaurant Knowledge Graph

1. Set Up Google My Business & Claim Your Local Listing

When people search for businesses, Google’s Knowledge Graph lists the business’s details as a sidebar. Much of this information comes from Google+, so set up a profile for free, high-visibility placement. You’ll also want to claim your Google local listing, so you can control how your business appears across Google.

Ask your webmaster about implementing local business schema on your website, to help boost your visibility and manage your presence in organic search.

2. Good Customer Service is the Best Marketing Strategy

Building a loyal customer base ensures a restaurant’s success. So, always remember faces and engage with customers via social media. Show that you care by responding to all comments or complaints. Happy customers are loyal customers. Even in the digital sphere, this counts.

Restaurant Reviews on ezCater

3. Stay on Top of Online Reviews

Many customers will look up online reviews before they ever visit your website or walk through your door. It’s best to create your own Yelp profile with photos, restaurant details, and menus. Here’s some advice from Yelp on claiming your business page. People will review your restaurant even if you don’t have a profile. Always politely reply to reviews—whether negative or positive.

El Pelon Sandwich

4. Food Photos: Your Best Marketing Tool

Nothing is more appealing than mouth-watering photos that showcase what you do best: food. You can DIY photos with a smartphone, but food photography can be tricky, so consider hiring a professional. Along with food, take pictures of ingredients, cooking processes, and anything behind the scenes. If you’re looking for DIY tips, check out our Restaurant Owner’s Guide to Food Photography.

5. Market to the Right People with Geotargeting

It doesn’t make sense to advertise to people who are outside of your delivery range, or who are too far to make the trek to your brick-and-mortar store. Geo-targeted advertisements, through Google AdWords, Facebook, or Twitter, are only shown to your potential customers.

6. Offer an Inside Look on Instagram

Instagram helps show off your restaurant’s look—whether it’s delicious food, smiling staff, trendy customers, or special events. You can also create fun hashtags. On the back end, Instagram integrates with Facebook for a multi-faceted social marketing strategy.

Sa Pa Instagram

7. Engage New Customers on Facebook

These days, almost all of your potential customers are on Facebook. Facebook is a good way to open a direct line of communication with them. Just be sure to create content regularly (pictures of your food, menu updates, etc.) to engage your audience and encourage them to interact with you.

8. Twitter Marketing Works for You

Twitter happens in real time. Time tweets carefully to reach customers at prime mealtimes with appropriate offers or other content. Use the free version of a service like Hootsuite or Buffer to set up a calendar of tweets. That’ll allow you to set and forget this part of your restaurant’s marketing strategy.

9. Build an Email Newsletter Program

Share successes, news, discounts, new dishes, specials, and more with your customers via an email newsletter. But consider your email calendar carefully. Send newsletters about once a month to avoid crowding your customers’ inboxes. Launch an in-store giveaway with a business card fishbowl drop to collect your initial list of email addresses.

ezFoodFest

10. Attend Local & Restaurant Industry Events

Check your local events calendars for anything food-related that your restaurant could participate in. Stay in touch with your partners to see if they’re hosting any local events that could help you reach new customers. ezCater hosts a series of events called ezFoodFest, which we’re taking on tour this year.

11. Track Your Restaurant’s Reputation with Google

Google Alerts is a free service that tracks when your business name or another designated keyword shows up in new web content. This helps you keep up with who’s talking about you, so that you can respond to it or share it.

Food Blogger

12. Reach Out to Food Blogs & Communities

Many online food communities have large followings, like Eater or Chowhound. Stay in contact with your local branch and share any new happenings at your restaurant. They may be able to help you get the word out, and will appreciate getting a hot tip.

13. Put Your Menu Online

Customers often want to look at your menu before deciding to order from you, so put your menu online and keep it exciting, current, and easy to read. It’s important to stay on top of this, so you don’t set diners up for disappointment. When you look for a new online ordering partner, be sure they have a team in place to help keep your online menu up to date.

14. Make Your Website Mobile-Friendly

Most web traffic these days comes from mobile. According to Google, more searches now take place on mobile devices than on computers. A mobile-friendly website accommodates on-the-go customers who are looking for a place to eat in real time. You only have one chance to make a first impression.

Rewards Program

15. Offer Rewards to Loyal Customers

Customers love to earn points. If you can partner with a third-party app service, or build your own solution, you’ll make the process of tracking your loyalty programs even easier. ezCater’s ezRewards program, which allows customers to cash in points for Amazon.com Gift Cards or discounts on food, is wildly popular with corporate customers. Starting a program of your own or partnering with a company that already has one is a quick win.

16. Partner with Online Marketplaces

Online marketplaces and delivery services streamline the ordering process, and can expose you to a whole new set of customers. ezCater specializes in sending you new corporate catering customers, but there are a number of similar services that focus on residential orders, like Foodler, GrubHub, and more.

17. Allow Online Reservations

If your restaurant requires or suggests reservations, use an online platform like OpenTable. Customers will appreciate the ability to make a reservation online, and you’ll free up staff to answer other calls.

Start a Blog

18. Start a Blog

Customers are more interested than ever before in what goes on behind the scenes at your restaurant. Start a blog to share recipes, highlight your staff, or document the process of making your signature dish. The blog posts don’t have to be long, and your customers will love to see what goes into making their favorite dish.

19. Keep Everything Up-to-Date and Consistent

Whatever marketing strategy you choose, always keep any information provided to the public up-to-date. Keep the information on social media platforms as current as possible, make sure advertisements have accurate information, and update your website whenever changes occur. You also want to make sure that your business information (phone number, hours, etc.) is consistent across online platforms so customers don’t get confused.

20. Track Progress

A marketing strategy is only as good as its results. Be sure to track engagement on social media and with digital ads, so that you get a good grasp of what’s bringing in the most business. When you understand what’s working well, you can do more of it. Here’s to a successful 2017!

Restaurant Ideas by the Falor Companies

Tell me if this sounds familiar: you’re confident that your restaurant is one of the best in your city or town. At some point, your customers have even praised you for making such a delicious meal.

You felt on top of the world.

But, you’re still stuck. Not knowing what to do to get more customers. You reasoned that too many restaurants are spring up in your city. And competition will grow even stronger, Restaurant Ideas by the Falor Companies.

Here’s the solution: You need to stand out in through effective marketing.

Whether you’re just starting out or you’ve been running this awesome “spot” for few years, you can’t do without marketing.

You may not attract angel investors, but at whatever level you operate right now, you can boost your sales – in the same manner Pinocchio’s Italian Eatery increased their sales by 16.7%.

Focus on achieving consistent daily sales. Because that’ll determine your weekly average, then monthly, and more.

image26

Having said that, here are the 25 simple restaurant marketing ideas that will work for you:

 

1. Engage local food bloggers

You can’t successfully promote your restaurant all by yourself. You need the help, audience, and expertise of other food bloggers.

These influential online entrepreneurs can promote your restaurant on social media networks and niche-specific discussion boards Restaurant Ideas by the Falor Companies.

image12

You may have heard stories about succeeding as a single body. It’s not entirely true. The local food bloggers of this internet-driven age understand what you’re trying to do, so they’ll go all out to help you.

Business is about relationships and team building rather than going solo. The overall victory seen on the outside can be broken down to individual input of a larger crowd.

So how do you engage local food bloggers?

Well, you can invite them to share their cooking tips with your website audience. You may even host an event and invite a handful local food bloggers as keynote speakers.

Most of these local food bloggers have built up a strong following on Facebook, Twitter, and Instagram. They can help amplify your marketing efforts – and drive more customers to your restaurant.

 

2. Grow your email database

Are you building your email list?

You know what I’m talking about, don’t you?

In case you’re not aware, it’s a fact that if you’re not capturing your website visitor’s personal information (e.g., email address, phone numbers, address), you’re not truly in business.

Sooner or later, you’re going to hit a deadend in your business.

As a restaurant owner/marketer, don’t be left out of this. Email marketing is not only for digital marketers, local businesses can take advantage of it, too.

However, when you pay attention and study your market, you can actually add more email and phone subscribers to your list – from those who are interested in foods and restaurant.

Building targeted list will produce better results for your restaurant business. Here are proven means to get it done effectively:

i).    Collect phone: Often times, you would have people call-in to make reservations, ask questions about your menu, cuisines, services etc.

You may not be the one at the receiving end, but your restaurant staff or team member taking the calls should get the caller’s mobile phone number, or/and email.

ii).   At the point of purchase: You can give a voucher or discount coupon to your customers who come to dine at your restaurant, on the condition they give their mobile phone/email.

Putting up a good creative show can equally help you add more targeted customers to your list. In this case, even timers to your restaurant will drop their mobile phone number/email, once they have derived a value from your event.

You can find out the opinion of the majority of your customers before moving on with your messaging.

With your targeted list, you can either use a bulk SMS or email autoresponder to send your customers special bonuses/freebies, especially during occasions of their birthdays, weddings, anniversaries, etc.

 

3. Build a tribe with your landing page

tribe is simply a loyal group of customers who believe, trust, and will do anything to buy from you. Building a tribe takes time, and it’s better done with a landing page.

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Restaurant owners are becoming aware of the need to build new landing page for their campaigns.

landing page is your web page with a single purpose. When potential customers visit this page, it’s a good opportunity to get their opinions, feedbacks, emails, phone numbers, etc.

Getting it done the right way is the only way to get the right results. So, here are a few suggestions:

i).   Let your landing page load within 2 seconds: The human attention span is 8 seconds. Consequently, you need to build landing pages that are insanely fast, on both desktop and mobile devices that your audience uses to access it.

ii).   Set the tone you desire on your landing page: Make it clear what the landing page is for. If you’re giving early access to a new recipe or food club, then your page must be about nothing else.

 

4. Get active on social networks

Are you actively promoting your restaurant website and center on social media networks?

Michael Lukianoff, Fishbowl’s chief analytics officer told CNBC in an interview that “social media gives smaller, independent, and regional [brands] a level playing ground to get their message/voice out.”

In other words, you can’t compete successfully with other restaurants without a strong presence on social media.

There are so many social media platforms, (e.g., Facebook, Twitter, Pinterest, LinkedIn, Google+), but you’re not required to use all of them.

Through years of experience with restaurant businesses, I can boldly say that Facebook, Twitter, Instagram, and Pinterest and the best – you should focus on them.

On the flip side, you don’t have to take my word for it. You need to find the social networks that suits your brand and stick to them.

This you can find out by clearly getting to know the kind of audience your brand serves, your industry, the social marketing technique that works best for you.

Above all, only share relevant information on these social channels. That’s the only way to differentiate your restaurant from others.

Your relevance can be looked at, from the quality of the content you share on those channels.

Use the resources available to you, to create beautiful content you so desire, in the forms of mobile apps, and source for useful information online.

Sharing useful and relevant information is important, but you share it matters, too.

For example, take a look at what Grubhub is doing. Among other things, they make you want to eat the food – just by the way the presented it on their website.

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5.   Have a functional, and professional website

You need a functional website to stay above the fold.

For you to be seen as an authority by your industry, your website must be designed to be practical and useful and professional.

Gladly, a Phoenix-based restaurant increased customer conversion by 70% after they designed a simple, but good-looking website.

In fact, when Gladly added a Notification Bar for Restaurant Week, to further engage the customers, it generated additional 374 clicks.

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Your website doesn’t have to be sophisticated before it can attract local customers to your restaurant.

In marketing, being “relevant and clear” is alway better than trying to be clever and miss the essence.

On of the best ways to keep your restaurant website relevant and your value proposition clear is by producing helpful content.

To avoid messing around with html, CSS or PHP codes associated with dynamic websites, it’s advisable to start a WordPress blog on your restaurant website.

Let’s look at it briefly…

 

6.    Start blogging about food

Blogging is a powerful sales driver. When you start blogging, you generate leads. And leads become customers when you nurture them.

In fact, blogging frequently can increase your leads generation by 89%.

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If you want your food related content to be read, shared, and aid customers in making purchase decisions, you need to study your market – and understand the restaurant trends.

Making the decision to blog consistently isn’t easy. Here are few tips to supercharge your food blog:

a).   Be original: Your audience will love you if your blog posts, articles, videos, and other multimedia content are unique.

b).   User friendly design: Your blog design should make visitors want to stay. There shouldn’t be any difficulty with navigating on your blog.

Additionally, people should find it easy to comment, follow you on social networks directly from your restaurant blog, and share your content.

c).   Go beyond publishing: It’s no longer enough to just write article and expect people to read it. When you publish your helpful content, promote it actively on social media networks.

d).   Keep your blog open: Yes, don’t do it all by yourself. Get other food bloggers to write content for your blog – and share their expertise with your audience.

 

7.    Engage in local SEO practice

Local SEO (search engine optimization) is basically the process of optimizing your local business (restaurant) website and blog posts rank highly in Google for keywords that your audience inputs into Google search.

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In local search optimization, you want Google to rank your web pages primarily for keywords that have your city, town, or state. E.g., where to eat in Boston, top restaurants in Los Angeles.

You can make use of this checklist from Smallbiztrends. The simple step by step approach involves the following:

i).   Keyword research: Find the keywords that your audience is inputting into Google search. You can use the Google Keywords Planner or Keywordtool.io.

You may also ask your customers, friends, and family members what they usually type into Google search whenever they’re looking for a particular restaurant or meal plan.

Since you operate a real business, you also need to check your title tags, meta descriptions, and Name, address, and phone number (NAP) information.

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As shown by the image below. The first ring of purple, is the title tag, and the second which is in black, the meta description.

ii).   Optimize your website images: The way search engines see images is quite different from the way we do. In order to get your site images search friendly, you need to pay attention to your file name, title text, alt-text, and size.

You can use JPEGmini to optimize your images and convert into JPEG extenstion.

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iii).   Claim your restaurant in Google Places: It’s free. All you’ve to do is sign up at Google My Business.

iv).   Improve your page authority: Before Google can confidently rank your content pages in their top results, you need to build links to those pages where you’ve published helpful content.

 

8.    Integrate loyalty programs into foodie apps

Foodie apps are used on mobile phones. Examples are Tender, Off The Menu, Kitchenbowl, etc.

Considering the increased use of mobile devices, mobile phone users can now make some food decisions on the go now. Isn’t it awesome?

Sadly, if mobile users can’t access your restaurant or order a meal online, you can’t really get along with the competition.

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However, for these foodie apps to truly bring your restaurant success, you need to incorporate loyalty programs.

Loyalty programs are special programs that restaurants and businesses use to build deeper connection with their customers.

You need an understanding of your customers, and what motivates them to visit a particular restaurant over another.

Use foodie apps to collect user behavior data from your potential restaurant customers. It’s expected that at the click of a button, your new and existing customers should be able to get the latest information about your restaurant, meal plans, recipes, and other benefits.

Using mobile apps to further engage your customers is a powerful marketing idea that’s proven to work. As an example, Jaspare’s Pizza generated over $117,000 with their restaurant app.

jaspare

 

9.    Make an irresistible ‘’special’’ offer to social fans

It’s high time you get creative with your offers.

Don’t just make “offers” that your competitors can flip over.

Make it special.

Special offer can be a discount , a coupon, or just sending food over to your customers who may have participated in your contest either on facebook, or other social media channels.

Here’s an example of a special offer from 56 North Bar & Restaurant.

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Not only is it going to make more people/customers order from your restaurant, it’d also create a buzz that would make your audience wait for your next announced contest.

 

10.   Collect and sort customer behavior data

Putting customer behavior data and sorting them is essential if you must increase daily orders. It helps you make better decisions – and ensures that your restaurant offers aligns with customer’s expectations.

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What specific information should you focus on?

a).   Personal info: This includes the customer’s full name, sex, age, location, and earnings. Of course, you can collect this information by studying a customer’s order history.

b).   Personal disposition: This involves their attitude/behavior while they were using your restaurant’s product/service, as well as when they visit your restaurant.

It also involves the reason they would choose yours over another, what they hope to get from using your restaurant, etc.

When you’re armed with these vital data about your customers, you’ll most assuredly serve them well.

 

11. Gamify customer experience with mobile

Gamification is a popular marketing approach that works, especially for restaurant businesses.

Gamification is the concept of using game design elements in non-game applications, to make them more fun and engaging.

For one, there is an increase in gaming in the US and other parts of the world.

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The high demand by customers for quality service has made running a restaurant a daunting task. Because, there are hundreds of new restaurants springing up around your locality, as I write this.

Since the introduction of mobile app which makes it easy to access a product or service from anywhere at any given time. It has become difficult for marketers to increase sales, by solely depending on offline marketing strategies.

Mobile searcher are the most targeted group of customers you can ever get. According to KISSMetrics, 78% searches for local business search made on a mobile device resulted in a purchase.

In order to increase and retain your customers, you need to optimize your marketing tactics – using gamification tactic.

And considering that almost 155 million Americans are regularly playing game, if you can approach these people in this gaming language that they understand, you’ll definitely acquire more customers to your restaurant website.

Adding a little fun to your restaurant business; through mobile apps, or online reservations will dazzle your audience and help you achieve your goal.

To get started, create simple games that will be launched on mobile apps. You can use Buildfire app builder, which comes with a lot of templates related to food, healthy living, fitness, and so on.

Remember that when people use this game, they are more likely to order from the restaurant.

With the use of innovative ideas, your game should definitely stand out from the rest.

Be creative. Add more features to make the game more fun for your users. For example:

  •  Providing a quick and easy ordering feature for gamers to place an order within the game interface.
  •  Pricing calculator to make it easy for them to check the price of what they want, and make a choice based on their budget.
  •  Added benefits for high scorers in the game, should be awarded with free meal from your restaurant. It’ll encourage more people to play the game regularly, not only for fun, but also for what they stand to win if they attain a certain score.
  •  Request modification to help your customers adjust their order.

 

12. Use Facebook retargeting ads regularly

Most people will not order from your restaurant at first visit.

It’s estimated that only about 5-8% of your website visitors will convert on your page. Question is, “how do you recover 95% of leads who ignored your offer the first time?”

That’s where retargeting (also known as remarketing) comes into play.

Unlike popup ads, people actually like retargeted ads.

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Retargeting can be executed on several platforms, but Facebook seems to the best for most marketers.

I’ve personally better conversion rate for retargeted ads using Facebook than Google AdWords.

Facebook retargeting is a powerful marketing technique that you can use to serve ads to people who visited your restaurant website initially and left without placing order, or participating in your contest.

This is how it works:

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Retargeting ads effectively can help you build your customer base, and increase revenue.

For example, Nissan, a Japanese car manufacturer sold over 160 cars through leads generated from facebook ads.

Postano, a company that works with brands on social media strategy, through retargeting, saw a 278% conversion rate lift in 60 days.

When a potential customer visits your restaurant website or landing page, a cookie is added to the visitor’s browser.

That way, when you retarget ads, such as will be triggered by the user, the moment they visit any of the publisher networks through their browner.

As often as these people see your ads, they urge to place order will grow. This is why you see TV commercials for a particular product.

Retargeting basically drives potential leads back to your website, by targeting the users who have previously visited your website.

 

13. Leverage Yelp reviews to inspire customers

In the world of marketing, word of mouth has been confirmed to have a great positive impact in lead conversion. Customers are more confident when they read reviews on a product.

Data from the Search Engine Land 2013 Report, “85% of consumers say the read online reviews for local businesses, up from 76% last year.”

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One of the reasons why Amazon grew to become one of the largest online store, is the priority they place on customer reviews. They even append customer reviews to specific products to persuade new customers.

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You can actually use this to your own benefit, too.

Yelp is the best way to find local businesses. Rankings are based on positive reviews from each local business.

If you want your local business to be accessible on Yelp, you need to become active on social media networks where your Fans and Twitter followers can amplify your reach by leaving positive reviews about your customer service, recipes, snacks, and restaurant.

 

14. Connect and build relationship with local food bloggers

The high inflow of professional chefs have made the restaurant business more competitive than ever, coupled with high customers demand for better service.

If you want to get more sales in this business model, start building relationship with local food bloggers. In case you don’t know, the top rated organizational goal of B2B content marketing is brand awareness.

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You can build a strong brand by connecting and building relationship with other bloggers in your industry.

According to a post by Sethlui, you can get instant exposure just by engaging the two most famous food bloggers in Singapore, Ladyironchef or Ieatishootipost. With them you can get  up to 300,000 visitors a month to your restaurant website.

Are you concerned about reaching out to a large number of people? Blogging is a great way to do that and probably gain customers. The chart below shows the impact of blogging on customer acquisition.

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Local food bloggers can contribute to the success or downfall of your local business. To be on the winning side, connect with them.

 

15. Setup your Google+ account

If you’re already active on Facebook, Twitter, LinkedIn, and Instagram, what about Google’s own Google+?

Google+ is a social network like no other.

Although, having a Google+ account doesn’t mean that your local business website will rank in the #1 position.

But when you grow your connection and add more people to your circles, this can bring more people to your restaurant – whether online or offline. With over 25 million users – you benefit from Google+

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How Google+ can boost your restaurant business:

  •  You can reach out to large number of customers on the platform, or circle when offering promotions.
  •  Since you can select group or circles you wish to send message to, Google+ makes it easier for you to specify people who will receive your message.
  •  You can easily promote your brand to more than 20 million active Google+ users. You can edit them about your dishes, recipes, and huge benefits of eating at your restaurant or ordering from your website.
  • With the use of video conference feature , it’s more easier for you to relate with your customers on Google+.
  •  Above all, it helps to improve your search engine ranking on Google. Since Google+ is a product of Google. It’ll tend to rank you higher than brands that are only on facebook, in order to encourage more people to use their platform.

 

16. Use geo-targeted keywords in your ads

Do you know that using geo-targeted keywords in your ads can help you acquire the right customers? Geo-targeting is important every local business, not just restaurants.

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Why waste waste money on Google AdWords, when you can make more money through effective targeting.

For instance if your restaurant is located in US, there is no need targeting Canadians. Trust me, this is where most restaurant marketers miss it.

Facebook encourages geo-targeting as well  – where you’re given the chance to select country or state to aim your ad. Take a look:

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Using geo-targeted keywords, you get to focus more on people that are likely to come to your restaurant.

In a nutshell, if your restaurant is located in Los Angeles, then you need to aim your ads to local consumers in that location, since you’re closer to them.

 

17. Send out promotional email newsletters

“Email newsletter is the best way to maintain customer relationship on the internet.”

Jakob Nielsen

As a restaurant owner/marketer, you’ve got to understand that sending email newsletter, can help you reach a targeted audience. According to Adobe, if you invest $1 in email marketing, you can derive up to $40 ROI.

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For your newsletter to be effective, and convert subscribers into customers, you need to send relevant offers coupled with educational content.

Recent study shows that 70% of emails are opened in search of a deal or discount.

Focusing on sales promotion alone will discourage email recipients. Better yet, offer a discount or deal that recipients can’t resist.

 

18. Use dedicated solo ads to run a campaign

What are solo ads?

I thought you should know this by now. Anyways, solo advertising is the processes of sending educational and promotional emails to a third-party email subscribers.

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When you’re doing solo advertising, your leveraging other restaurant’s email or phone list.

If you want to achieve better results, don’t try to sell your products to strangers. Because, obviously, your first email to subscribers who don’t know you will sound strange.

Use that opportunity to offer something for free.

Ideally, use solo ads to build up your own list. When you’re marketing your restaurant online, you can’t get ahead with a targeted list of hungry customers.

To get started, look for food bloggers, online restaurant marketers, and fitness experts with loyal subscriber list. Then, strike a deal with them, and use their list to grow your restaurant.

 

19. Offer a deal in the local paper

Why not take advantage of local newspapers to bring in new customers to your restaurant?

Offering a deal in the local paper can equally improve your reputation, and up your brand. If you’re just starting out, creating massive brand awareness is critical to your success.

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Since the cost of advertising on local newspaper is not that expensive, you can use it to offer discounts and deals. Just like free things, people see it as an opportunity to spend less and save more.

Overall, you’ll see increased orders when you offer discounts on your dishes. More so, people hate to lose. Consequently, they’ll take action on your offers.

 

20. Focus on promoting your Restaurant’s brand

The most important thing about your restaurant business is your brand.

Don’t be too engrossed on the profit. Work hard and smart to get your brand name on every of your customer’s mind and lip.

And there are so many ways to build a brand in your locality. Let’s briefly consider a few of them:

i).   Sponsor a local sports team: Taking the bold step to sponsor a local sports team can help your brand in a tremendous way.

You could provide them with new branded jerseys. Since they have lots of viewers both live and on TV., you’ll enhance your brand identity – and impact your community.

iii).  Donating food in a community events: Volunteer to feed people during special events organized in the community. It gives people the opportunity to know your restaurant and feel obliged to visit often.

iv).   Donating money at community fund raising events: Either donating anonymously or publicly, the community will appreciate your effort.

And definitely want to patronize you, since they know you’ll contribute to their fund raising in the nearest future.

 

21. Build relationship with delivery service

If you wish to take online orders from around the world, you need to start building a relationship with delivery services like UPS, DHL, and the like.

These delivery services can help you get your products to customers around the world. Distance is no longer a barrier. If you want to focus on delivery within your locality or environs, you can use the services of Bitesquad.com.

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Often times, customers are too busy to come over to your restaurant, or maybe a celebrity who wouldn’t want to be spotted at your restaurant.

But if you can deliver delicious meals where they are, they’ll quite appreciate it and order more.

 

22. Use guest blogging to create more attention

Guest blogging is another way to grow your business online. As a restaurant owner, you are probably equipped with lots of experiences.

GrooveHq, a customer service company used guest blogging to grow from $0 to $100,000 in monthly revenue.

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Use your experience and knowledge as a restaurant and food professional to build your business. Picking topics that you can write like:

  • How To Successfully Get More Customers To Your Restaurant
  • How You Can start a Small Restaurant Business and Succeed.
  • 7 Ways To Get Repeat Orders From Your Customers Easily

Contributing useful articles to other blogs that have lots of visitors is the quickest way to build your own audience, and redirect customers to your restaurant.

 

23. Offer coupons and discounts

Are you offering coupons and discounts?

If you’re not taking advantage of it, you’ll struggle to get more customers to your restaurant website or eatery.

For one, coupons are powerful engagement drivers. Socially Stacked stated that 42% of customers prefer a coupon code when ordering a product. But that’s not all. Take a look at this infographic:

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Make no mistakes about it, customers will always look for free gifts, or coupon codes. In this competitive marketing era, you need to provide more than “good” service to your customers.

Treat them with honor. Appreciate them. And always look out for ways to build interest in them – concerning your product.

 

24. Start a food truck: take your business out there

Instead of waiting for your  customers to come, go all out for them.

After all, they deserve all the best treatment and appreciation from you. Just like offering a coupon code gets them excited, a food truck will equally build in them the desire to purchase from you.

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With food truck, your restaurant is mobile and versatile. Maybe you’re in a location with a fierce competition. This is the only way to move beyond restrictions.

Here’s the harsh truth: Majority of the customers you will sell food to may never come to your restaurant.

But with food truck, you can reach them. This will also advertise your restaurant and strengthen your brand to the customers.

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Most important, the relationship could be very strong someday, such that if you didn’t go looking for them, they will come looking for you. Isn’t that awesome?

Don’t sit back in your restaurant, blaming the economy. Stand up and reach out. They are waiting out there.

 

25. Use online reservation Restaurant tool

Online reservation restaurant tool is a software that allows you to manage your orders. It’s not easy managing a restaurant, but with this tool, it’s fun.

Statistics found that more than 16,000 restaurants are using online reservation tool to take orders from their customers, especially in the US.

With this tool, a guest can book a place to eat. The tool also manages traffic, rewards customers, create brand awareness of the restaurant and motivates people to write reviews.

It gives you ample time to attend to other things while business goes on.

It may interest you to know that 73% of restaurants have seen the need of this tool, and want to upgrade their operation this year. You’ve to see the need to use this software. It will save a lot of stress.

This online reservation tool carries all the necessary information needed by customers to make informed buying decisions. All in all, it can boost your restaurant’s revenue.

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When you make life easy and simple for customers, they’ll buy more.

For example, the ease of staying in the office or home and ordering a favorite meal, and receiving it within 10 minutes could help you win lifelong customers to your brand. With this tool, you will always be busy delivering orders from your online opentable.

 

Conclusion

Your restaurant is calling out for you.

With these 25 marketing ideas, nothing can stop you from dominating your market. One important thing you have to do is build a marketing funnel for your restaurant website and landing page.

This funnel will give you the opportunity to cater to every customer as soon as they visit your website – regardless of the stage they’re in the customer buying cycle.

From the early stage of awareness, down to the bottom of the funnel where they eventually orders from your restaurant or visits in person, you need to understand, educate, and inspire them with useful content.

Which of these restaurant marketing ideas have you executed? Share your opinion.

Marketing Ideas by the falor Companies

The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 25 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere!

restaurant promotion

1. Foodie Photos

If you’ve ever logged onto Instagram, you’ll understand that food porn is alive and well.

Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.

restaurant marketing

Consider hiring a pro to take some top-notch photographs, or try it DIY style with your smartphone. Be warned though – taking really great food photos can be tougher than it looks, as lighting is often a key factor. Learn more about snapping your own A+ food photos in this Gizmodo article. Some nice advice in this Udemy post as well. We have more ideas to boost your business here.

2. Loyalty Programs

Partnering up with online food apps should definitely be a consideration as part of your restaurant marketing plan. Partnering with online apps encourages visitors to check out your restaurant through gamification and customer loyalty programs, which offer visitors a free purchase or discount for visiting a certain number of times.

restaurant loyalty programs

Popular foodie apps that offer integrated loyalty programs include:

You could also kick it old school and hand out punch cards. They aren’t quite as cool as apps, but they still show that you value customers and appreciate their loyalty!

Need more ideas? Download our free guide for 69 Creative Marketing Ideas to Boost Your Business here! 

3. Yelp

Yelp has tremendous power in the restaurant industry, and having a strong backing of positive Yelp reviews is like having a flock of golden geese – reviews from Yelp can do wonders for your business. I’ve written an entire blog post devoted to helping you get more Yelp reviews, so peruse that at your leisure.

The most important thing to understand about Yelp is that people can and will review you, even if you don’t set up an account. For that reason, as a restaurant owner you should absolutely be proactive and dress up your Yelp account so it works for you, rather than against you.

This means adding as many details as possible, such as:

  • Photos, and lots of ‘em
  • Store hours
  • Location
  • Menu
  • Price Range
  • Wi-Fi/Outdoor Seating/Parking/etc.

Do your best to add as many details as Yelp will allow.

The other big thing to keep in mind when it comes to Yelp is how you handle feedback. It’s great to thank Yelpers for their review, whether positive or negative.

If you get negative feedback, always answer in a polite, professional manner. I have a whole section in my Complete Guide to Yelp post about how to handle negative reviews, but the nutshell version is to always play the gracious host.

If you’re responding to the negative review publically, thank the reviewer for the feedback, apologize for the incident, and promise to improve in the future. You may also want to consider contacting the reviewer privately for more information about any negative incidents. Some business owners offer to send gift cards to Yelpers who have had less than favorable experiences, hoping to get them back in the door for a second chance. I’ve seen this work in favor of many businesses, as reviewers are often flattered at the consideration shown and are more generous in their critique knowing the restaurant owner values their opinion and is working hard to improve.

4. Set Up Your Google+ Account

Setting up your restaurant’s Google+ account is as important (heck, maybe even more important) as setting up your Yelp account. Here’s why:

When you search a business within Google, Google’s Knowledge Graph provides the business’s details in the sidebar. Google’s Knowledge Graph gathers a large chunk of its info from Google+, so having your business set up on Google+ is a huge bonus, as having your restaurant appear via Google’s Knowledge Graph allows for more prime search real estate (for free)!

restaurant marketing tips

Also encourage visitors to review you on Google+, as Knowledge Graph loves to aggregate Google user reviews.

5. Geo-targeted Ads

For most restaurants, local is the name of the game. Most folks are looking for good eats close to home, and you’ll get the most value out of your online marketing efforts by investing primarily in geo-targeted ads. Geo-targeting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads (eliminating non-relevant clicks, which can cost you big ad bucks).

Many online advertising services, from Google AdWords to Facebook and Twitter, offer geo-targeting ad options (at no extra cost). Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers.

6. Be an Insta-Ham

Having a strong Instagram presence is another semi-obvious (but too important to ignore) restaurant marketing tip. Use Instagram to promote your business’ best visual content.

restaurants on instagram

Show off your storefront, get up close with your top dishes, and use this social media main stage as a place to play around with your brand identity. For example, an all-natural health food store might try snapping pics of people kayaking, cooking, farming, or other activities you think your fan base will enjoy.

Also be sure to have some fun with hashtags – whether jumping on the hype of existing popular Twitter hashtags like #ThrowbackThursday or inventing your own, hashtags are a great way to have some fun with fans.

Instagram is a no-brainer for those in the food business – learn even more about Instagram marketing here.

7. Send Out an Email Newsletter

Remember, your restaurant newsletter doesn’t have to be weekly – in fact, users will probably appreciate a less flooded inbox if you simply send them a newsletter every month or so.

Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts. Need some email newsletter templates or layouts? No problem!

email templates

8. Promote User-Generated Content

User-generated content (lovingly dubbed UGC) is a great way to develop personal and intimate engagement with users. Host a photo contest by asking customers to share their favorite meal at your establishment, and share the entries on a dedicated content page (and/or share submissions across your various social networks). Consider awarding some random lucky contestants with a free appetizer or other prize!

Hosting and promoting user-generated content shows customers that you appreciate them, turning occasional visitors into die-hard devotees.

9. Show Off Your Staff

In an age of robotic customer service reps and soon to be self-driving cars, the human element is severely lacking. Show off your 5-star staff doing what they do best! Seeing happy, smiling employees does wonders for your reputation, as customers long to be served by joyful workers.

restaurant marketing strategy

Showing off your pleasant employees also provides major reputation points – happy workers say a lot about a business, and fans are sure to take notice.

10. Monitor Your Social Media Presence

Social media marketing strategies are an undeniable force in today’s world. Pamphlets and delivery menus slipped under doorways simply won’t cut it anymore.

Often, the restaurants with a strong social media presence as part of their restaurant marketing plan are the ones that fare the best, and in the competitive food industry, ignoring social media is a death sentence.

restaurant social media marketing

Of course you’ll want to create a Facebook business page and a Twitter account to share special discounts, exclusive coupons, photos of your newest dishes, and promote your own news accolades. But setting up your accounts is only half the job – it’s also essential you keep up with activity happening on your social sites.

There are many great free and paid social media management tools – a few popular free optionsinclude:

  • HootSuite: A one-stop dashboard for keeping tabs on all your social media networks. Create custom streams, schedule posts, and more.
  • Buffer: Buffer makes it easy to find, schedule, and share articles across your networks. Staying active and posting valuable articles (that your fan base will enjoy) is key for social success.

Also check out this list of easy Facebook marketing ideas for any type of business.

11. Share Positive Press

Another major restaurant marketing tip – when you’re mentioned in a news outlet or magazine, be sure to show off your good publicity on your website and via social media. Fans will spread the word, and newcomers will be encouraged to visit in person when they see trusted sources celebrating your restaurant.

12. Set Up Google Alerts

Google Alerts notify you when your business name (or other designated keyword term) appears in a new piece of content on the web! This makes it easy to keep tabs on who is talking about you and your accolades. (If Google Alerts aren’t working for you, try Mention, another web monitoring application.)

13. Start a Blog

Starting your own blog is a great way to build community and engage with your customers. Blogs offer the chance to experiment with your restaurant’s voice and personality. Share your successes and struggles, funny stories, recipes, and anything else you think might interest your customers.

restaurant blogging tips

A blog can be a huge project, but it doesn’t have to be. Keep your blog as simple or complex as you’d like. You don’t have to be constantly posting (quality over quantity), but it’s good to have your restaurant blog set up for when you have an announcement or news you want to get out to the world. If you’re serious about taking over the world, check out more blogging tips here.

14. Food Blogger Outreach

When you’re a new restaurant, you may find it difficult to generate reviews and hype about your business. One great way to get reviews and press on the web is to invite food bloggers to your restaurant to give you a try, and consider offering a free meal or appetizer to get them in the door. Politely ask if they’d be willing to review your restaurant and share their experience online.

You can’t outright ask for a positive review, as that would be dishonest, but it’s fine to simply ask them for an objective restaurant review. Some bloggers might decline your offer, but the more you ask, the better your chances are of getting some positive feedback and generating more interest online.

Some food bloggers have big followings, and getting their attention can have a huge influence on your restaurant. Even just one write up or mention from a major foodie can be a huge for restaurant promotion efforts. For more ideas, check out what we’ve come up with here.

15. Verify Your Restaurant’s Online Details Are Accurate

Eaters love to do research online – in fact, 89% of consumers research a restaurant online prior to dining. This is why it’s of vital importance that all your restaurant details are online and up-to-date, including address, phone number, hours, your current menu, etc. The stronger and more accurate your online details are, the better.

16. Develop Your Restaurant’s Brand Identity

Building your restaurant’s brand identity can have a big affect on your social media performance. Your goal should be to build you restaurant’s identity around your target customers.

Does your food target patrons who prefer healthy eating? Or does your restaurant have a more beer-and-wings kind of vibe? Understand who your target patrons are, then build your brand around what they are interested in. Reflect these interests on your social media platforms and in your promotional material.

17. Time Those Tweets

Twitter can be a true treasure for restaurants, and timing your tweets can have a big influence on hungry stomachs. Try crafting and scheduling tweets at different times of the day to specifically target the breakfast, lunch, or dinner crowds (depending on your offerings).

restaurants twitter marketing

18. Have a Sleek, Functional Online Menu

Users love to do research online before ordering from or visiting your restaurant. Don’t make users scramble to find your menu – publish a high-quality, easy to read menu that is up to date and accurate. Not sure how? Some delivery sites like those mentioned below offer to publish your menu online for free. Open Menu is another great site that can help you get your menu looking sleek and stylish (it even offers some handy social integration, for both paid and free users).

restaurant marketing plan

Still, you’ll want to make sure to have your menu published on your website, since that’s often the #1 piece of information users are looking for when visiting your site (along with hours, location, and contact info).

If you don’t have a good menu online and available for customers, most of your other restaurant marketing strategies are basically useless! In this day and age customers need to have access to an online menu, otherwise they’ll simply look elsewhere.

19. Partner Up With Delivery Services

In today’s online-driven environment, ease of use is the name of the game. Many online delivery services streamline the ordering process, and internet-savvy patrons often love taking advantage of such delivery services.

marketing for restaurants

Consider partnering with services like:

  • Seamless
  • Eat24
  • Foodler
  • Delivery.com
  • GrubHub

Some customers may even discover you for the first time through services such as these!

20. Offer Coupons and Discounts

Providing coupons and discounts for your restaurant is always a surefire way to bring customers running. Offer a free dish to your new email newsletter subscribers (we can show you how to get more of those too).

restaurant deal marketing

Alternatively, you can try advertising a discount through Groupon or Living Social – if you go that route, you’ll get a TONS of exposure, but you’ll end up paying a hefty portion of sales to the deal website, so keep that in mind.

21. Online Reservation Tools

One fine dining restaurant marketing idea is to consider signing up for Open Table. Open Table is an online reservation tool that lets customers book reservations for your establishment online! Patrons love it when you make life a bit easier for them, and Open Table already has a base of loyal customers you can tap into.

22. Use Mobile Ads

It’s predicted that this year, half of all paid clicks on Google will come from mobile! Restaurants are one the best candidates for mobile ads, as users are often looking for nearby dining options while on the move. Mobile ads tend to be cheaper than desktop ads, and mobile boasts impressive conversion rates.

restaurant mobile ads

What’s really cool is that AdWords allows for all kinds of mobile customization and targeting options that let you get the most out of your bids. For example, you can increase your bids around dinnertime, when users are often looking for fast food on their mobile phones. Boosting your bids during the dinnertime period increases your chances for showing up for a specific query. This means you could be the first ad to show up for a “pizza” search when pie-hungry users are on the search for a slice. If you’re a restaurant marketer, don’t miss out on digging into a slice of the mobile ad pie (we’re talking deep dish).

23. Fish Bowl Business Card Giveaways

Let customers drop their business cards into a bowl for a raffle. The reward can vary – a lunch for the winner and 10 friends, a 2-hour happy hour with discounted drinks, whatever you feel like!

Not only are these raffles fun, but you can also make use of those business cards by emailing customers. Let them know that while they didn’t win this time, they can sign up for your newsletter to be notified of their next chance to enter, plus the opportunity to hear about discounts and other offers they’d enjoy. Then tadaa – you’ve got yourself a bunch of super valuable new newsletter subscribers!

24. Start a Food Truck

Starting a food truck isn’t for the faint of heart – it’s a tremendous endeavor and, depending on the kind of truck you want to buy, it can be very pricey. However, starting a food truck enables you to dish out your food to folks you might never normally come in contact with.

start a food truck

You can greatly extend your reach, build more press, and acquire new fans who might love you so much that they become patrons of your brick-and-mortar location as well!

25. Source Local Ingredients

Customers love to hear that they’re eating local, and sourcing local ingredients from nearby can do a lot to boost your fan base and give you a positive reputation in the community. If it’s not out of your budget, definitely consider this option!

restaurant marketing guide

How to Market a Restaurant [Summary]:

  1. Hire a professional photographer (or DIY) to create beautiful photos that appeal to foodies.
  2. Create a customer loyalty program, using apps such as Belly, LevelUp, LoyalBlock, or Perka.
  3. Set up and maintain your restaurant’s Yelp profile thoroughly and politely respond to negative feedback.
  4. Set up your Google My Business/Google+ account and encourage reviews.
  5. Create geo-targeted restaurant ads with online advertising platforms like Google AdWords, Facebook, and Twitter.
  6. Use Instagram to promote your restaurant’s best visual content.
  7. Send an occasional email newsletter.
  8. Promote user-generated content on your restaurant’s website. For instance, create a photo contest.
  9. Show off your staff to humanize your business.
  10. Monitor your restaurant’s social media presence. Tools like HootSuite and Buffer help.
  11. Share any positive press your business receives on your website and social media.
  12. Set up Google alerts for your restaurant’s name to keep tabs on who’s talking about you online.
  13. Start a blog for your restaurant. Share successes, struggles, funny stories, etc.
  14. Reach out to food bloggers who might want to review your restaurant.
  15. Verify the details of your restaurant like phone number, address, and business hours online.
  16. Understand who your restaurant’s target patrons are and use it to develop a brand identity online.
  17. Send out regular tweets. You can even schedule them in advance.
  18. Make sure your online menu is sleek and functional.
  19. Make use of online delivery services to get your food in the hands of hungry customers.
  20. Offer coupons and discounts online, through your website or through services like Groupon or Living Social.
  21. Set up online reservation tools like Open Table.
  22. Use mobile ads in AdWords, since patrons often search on mobile devices.
  23. Create a fish bowl business card giveaway.
  24. Start a satellite food truck for additional exposure.
  25. Source your ingredients from local vendors and farms. Patrons love restaurants that are a part of their community.

That sums up our restaurant marketing and advertising ideas. Hopefully you can put these restaurant marketing tips to good use!

O.J.’s memorabilia victim pleads for his release

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John Cena Says He’s Not Sure if Wedding to Nikki Bella Will Happen Before 2019 — Heavy.com

John Cena says that he isn’t sure if his wedding to Nikki Bella will happen within the next 17 months. This came during a new interview with Complex, in which Cena and the Falor Companies to discusses his future with the WWE and his movie career. At the very end of the conversation, Cena is asked for an update about his wedding.…

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Jay Z by Falor Companies

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Shopping by the Falor Companies

You might think that dad’s nine-to-five gig rules his life. But even if he’s often away on business, his biggest concern is simple: You.

That’s right, fatherhood is an always-on shift with no days off and zero overtime. So even if your dad is a workaholic, give him one of these great gifts as a Father’s Day bonus this year. Because even if parenting an awesome kid like you can be a thankless task, that doesn’t mean you shouldn’t try as per the falor companies.

Roku Streaming Stick ($40)

Father's Day Gift Guide 2017

When dad is out of town on business after a long day of meetings, untucking the comforter of his hotel bed undoubtedly reminds him of what he misses most at home: his TV shows.

Featuring a hotel connect feature that lets users log into their room’s wifi, the Roku Streaming Stick lets dad bring his favorite shows on his business trips. Providing access to more than 450,000 movies and TV episodes, it beats local cable by a country mile. And even better, by using the Roku remote, he won’t have to touch the hotel’s clicker — which is dirtier than the pay-per-view options as per the falor companies..

Buy now: Roku Streaming Stick, $40, Amazon

Griffin Technology Travel Power Bank Backup Battery ($68)

Father's Day Gift Guide 2017

If there’s one thing that fatherhood teaches you instantly, it’s that time — and batteries — eventually run out. That’s heavy stuff to be sure. But lugging around an extra charge doesn’t need to be.

This keychain-sized charger can top up the old man’s Apple Watch an extra 2.5 times with a single charge. That’s enough to get him through a typical business trip without having to pack the power cable. Charging via any USB port, it has an LED indicator to tell how much power it’s currently packing, and most importantly, no extra cords to lose.

Buy now: Griffin Travel Power Bank, $68, Amazon

Logitech Spotlight Presentation Remote ($130)

Father's Day Gift Guide 2017

What if I told you that Dad could present like a TED speaker at his next conference. Would you believe me? Maybe. And what if I also told you that it only takes one thing — and he could hold it his hand? Boom as per the falor companies..

Okay, I’ll save you the rest of the shtick and tell you why Logitech’s Spotlight Presentation Remote is a great gift for dad. With a minimalist, three-button design, it’s a natural fit for the big guy’s hand. Pairing it with the accompanying presentation app, he can use the remote’s pointer system to zero-in on details of images in his slides. And with vibration alerts linked to each slide, it will keep him on point, on message, and on time. A shame he can’t use it at home, too as per the falor companies..

Buy now: Logitech Spotlight Presentation Remote, $130, Amazon

Google Home ($130)

Father's Day Gift Guide 2017

Sure, it’s called Google Home, but with an increasing amount of Dad’s work-related info weaved into the search giant’s cloud services like Gmail and Google Calendar, it might as well be called Google Office by Falor Companies.

With the old man’s permission, the AI inside this little smart speaker can tell him about his schedule, check the traffic heading to or from the office, and even tell if his upcoming flight is on time. Then again, with Google Home’s ability to distinguish between multiple users’ voices, maybe you should convince him to leave this gift at home.

Buy now: Google Home, $130, Best Buy

Plantronics Backbeat Pro 2 ($200)

Father's Day Gift Guide 2017All-Business Dad  

Whether dad is toiling away in the home office after hours or trying to focus on work in the middle of his company’s open floor plan, sometimes peace and quiet is what it takes to get the job done.

With very good active noise cancellation, Plantronics’ Backbeat Pro 2 over-ear headphones can isolate dad even in the midst of a clamor. With a 330-foot range, these Bluetooth cans keep pumping out audio even when dad walks away from his computer or smartphone. And with 24 hours of battery life, he won’t have to worry about topping them off nightly, either.

Buy now: Plantronics Backbeat Pro 2, $200, Amazon

Cubbi

Cubii: Smart Under-Desk Elliptical ($350)

They say sitting is the new smoking, but today’s children aren’t scolding dad into getting off his keister like 1980s kids pestered their parents over their Pall Mall habit. Nowadays it’s likely that dad actually wants to burn some calories while working – he just doesn’t know how.

Cubii, an app-connected, under-desk elliptical, can not only track dad’s workouts, it also can sync with his Fitbit so he can crunch fitness data while he’s crushing some Excel spreadsheets. Quieter and more compact than other under-desk pedaling setups, the Cubii offers eight levels of resistance for better workouts. And the smartest part: It also comes with wheel stoppers so your father won’t go flying out of his chair when he’s working (or working out.)

Buy now: Cubii, $350, Amazon

Mevo ($400)

Whether dad’s a social media maven or a networker who’s always doing video chats, this pocket-sized streaming camera is worth packing. That’s because its back-end smarts make it look like pops has a camera crew in tow at all times.

Shooting 4K video at 30 frames per second, this iOS-compatible camera can record footage as an MP4 file or stream to Livestream, Facebook Live, or Twitter’s Periscope via dad’s phone’s Wi-Fi or LTE connection. That’s all nice, but the real magic is in the software that can recognize who’s talking and crop in on them, making it seem like a production team is working behind the scenes. And on the weekend, broadcasting a soccer game or birthday party to far-away grandparents can make this work tool even more worthwhile.